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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Hello:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">The Muskegon Area District Library is hiring a full-time Marketing Manager. Our ideal candidate will have a working knowledge of Muskegon County and a passion for developing
and implementing a marketing strategy for our 12 library branches in a diverse community. This West Michigan based opportunity comes with a full benefit package, including professional development and flexible working hours. To view the posting and application
process, please visit <a href="http://www.madl.org">www.madl.org</a>. To learn more about Muskegon County, visit
<a href="https://watchmuskegon.com">https://watchmuskegon.com</a> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Title: Marketing Manager<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Exempt Status: Exempt/ Full-Time<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Union Represented: No<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Salary Range: $54,600 - $69,300<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Benefits: Medical, Dental, Vision, STD, Life, LTD, AD&D, Critical Illness, Vacation, multiple retirement vehicles, and more!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:1.0pt;text-autospace:none"><b><u>ESSENTIAL DUTIES AND RESPONSIBILITIES</u></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">With the Library Director, develops and executes an intentional Marketing Strategy informed by and responsive to the diverse communities of Muskegon County, which will integrate impact-oriented goals
into: <o:p></o:p></li><ul style="margin-top:0in" type="circle">
<li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Managing day-to-day activities of the department and staff,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">MADL advertising activities,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Organizing promotional and special events,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Business partnership promotions,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Fundraising, including management of sponsorships and donations,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Public/ media relations,
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level2 lfo1">Direct marketing and branding of MADL.<o:p></o:p></li></ul>
<li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Focus on development, implementation of an intentional and impact-oriented marketing plan.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Maintenance of MADL institutional archives.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Coordinate with MADL Management and staff regarding Branch programming promotions and outreach events.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Provides coaching and guidance to leadership, the Board of Trustees, and staff for internal and external communications.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Is able to initiate necessary or crucial work activities with little guidance or oversight.
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Provides leadership for the design and creation of content, including but not limited to brochures, newsletters, annual reports, website design, advertisements, posters, promotional items, and other marketing
collateral.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Able to use and teach all marketing related platforms including, but not limited to, Adobe, Microsoft Suite, Outlook, Instagram, Facebook, Zoom, Twitter, LinkedIn, et.al.
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Trains Marketing staff, and at times other staff, on the appropriate use of social media, public interviews and other marketing related software, platforms or technologies.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Supervises/ mentors Marketing staff by encouraging learning or training opportunities related to the Marketing Department, coordinating projects and events, time-management, and regular reporting of expectations.
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Attends all promotional events, meetings, marketing related committees, etc. as needed, which will sometimes occur outside of regular office hours and location.
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Regularly looks for and acts on appropriate learning or training opportunities for self.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Frequently distributes both internal and external communications to Library staff and the public.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Develops strong professional business and community partnerships.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Creates advertising targeted toward new and existing customers that increases brand awareness and usage of services.
<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Uses analytics to quantify results and marketing strategies.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">Proposes, reviews, and manages the Marketing Department budget with assistance from the Finance Department.<o:p></o:p></li><li class="MsoNoSpacing" style="mso-list:l1 level1 lfo1">All other duties as assigned.<o:p></o:p></li></ul>
<p class="MsoNormal" style="mso-line-height-alt:1.0pt;text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="mso-line-height-alt:1.0pt;text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="mso-line-height-alt:1.0pt;text-autospace:none"><b><u>REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES</u></b><o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2">
Bachelor’s Degree in Marketing related field required. A minimum of five years’ marketing experience preferred. An equivalent combination of education and experience will be considered.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2">
Positively promotes and communicates the value of MADL to staff, patrons, and communities.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2">
Have a broad and deep knowledge of Muskegon County communities and bring well established community relationships.
<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2;text-autospace:none">
Provides superior customer service.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2;text-autospace:none">
Maintains regular and punctual attendance, occasionally working a varying schedule.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;mso-line-height-alt:1.0pt;mso-list:l0 level1 lfo2;text-autospace:none">
Ability to travel as needed.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;line-height:normal;mso-list:l0 level1 lfo2">
Establish and maintain effective working relationships with co-workers and the public.<o:p></o:p></li><li class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;line-height:normal;mso-list:l0 level1 lfo2">
Computer proficient, including Microsoft Office products, Adobe Creative Suite, Google Analytics, and other customer relationship management related software.
<o:p></o:p></li><li class="MsoListParagraphCxSpLast" style="margin-bottom:0in;margin-left:0in;mso-add-space:auto;line-height:normal;mso-list:l0 level1 lfo2">
Knowledge of library software and data appreciated.<o:p></o:p></li></ul>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><br>
Much appreciated,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Mariel<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
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<p style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><br><strong>Mariel
Chandler</strong> <br>HR/Payroll Manager<br style="FONT-SIZE: 10pt">231-737-6248 x112 | <a href="http://www.madl.org" title="MADL Website">madl.org</a> <br style="FONT-SIZE: 10pt">4845 Airline Rd. Suite 5 | Muskegon, MI 49444<br style="FONT-SIZE: 10pt"><a class="socialLink" href="https://www.facebook.com/MuskegonAreaDistrictLibrary"><img src="cid:facebook_32x32_dedd724a-4c66-4e4c-bef6-56fb353e6bd1.png" class="socialLink"></a> <a class="socialLink" href="https://www.youtube.com/channel/UC3p73nXZ_UJBCLvmNkns5gQ"><img src="cid:youtube_32x32_303e5b6d-3b36-482c-9076-bb586baaec50.png" class="socialLink"></a> <a class="socialLink" href="https://www.linkedin.com/company/muskegon-area-district-library"><img src="cid:linkedin_32x32_3606df07-7193-459b-90a0-01d81d1f6ddf.png" class="socialLink"></a> <a class="socialLink" href="https://www.instagram.com/madl_pics/"><img src="cid:instagram_32x32_98913835-3927-4878-8296-2901ab43dbb9.png" class="socialLink"></a> <br></p><p style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><a class="socialLink" style="FONT-SIZE: 10pt" href="https://plus.google.com/+MuskegonAreaDistrictLibraryAdministrationLBPH"></a></p></td>
<td style="FONT-SIZE: 10pt; HEIGHT: 25px; FONT-FAMILY: Arial" valign="top"><a href="https://www.madl.org/bigread" title=""><img style="aspect-ratio: 266 / 100; width: 266px; height: 100px;" border="0" src="cid:signatureblock01_2745391f-84e4-4232-ba46-0b2ed31b4c1a.png" width="266" height="100" alt="Muskegon Area District Library logo above the NEA Big Read Lakeshore logo with the text Muskegon Area District Library presents"></a></td></tr></tbody></table>
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