<div dir="ltr"><div class="gmail_default" style="font-family:verdana,sans-serif">Hi Andrea,</div><div class="gmail_default" style="font-family:verdana,sans-serif">We do pretty good on Facebook. We are doing a county wide community read and have an author event via Zoom tomorrow night (Angeline Boulley, "Fire Keeper's Daughter) in association with the other three Leelanau County Libraries. I boosted that post because our measure of the event being worth the expense of the author and moderator will be based on how many attend, so I was hoping to build that audience. </div><div class="gmail_default" style="font-family:verdana,sans-serif">I did an "organic" post of some pictures from a Friends event from last week and we got a reach of 785, with 141 engagements, including shares, comments, likes, and clicks on the pictures. For a small library like ours that is quite a lot of interaction. I think it helped that the pictures were such that they stood out on a feed.</div><div class="gmail_default" style="font-family:verdana,sans-serif">I don't see many of our library posts on my personal news feed but I always figured that is because I am one of the admins for the page. </div><div class="gmail_default" style="font-family:verdana,sans-serif">So much comes down to the mysterious and magical "Facebook algorithm". I have liked and followed several other libraries and whenever I see any of their posts I make sure to interact with them (like, share, comment) since I know the algorithm will send posts that it senses are getting a reaction out to a wider audience, so I see that as a way to help our peers. In some cases I can change my identity and like a post as myself and then do it again as the library. Also with the algorithm in mind all of our posts have at least pictures, since, as you know, pictures and videos get a much farther reach than just text.</div><div class="gmail_default" style="font-family:verdana,sans-serif">I think we continue to do well on Facebook because we have had a lot of interaction in the past and because of that we get put in front of more people right from the start when we post something. I also share our posts with several local group's pages that have a pretty good reach also.</div><div class="gmail_default" style="font-family:verdana,sans-serif">For us it is all well worth the time.</div><div class="gmail_default" style="font-family:verdana,sans-serif"><br></div><div class="gmail_default" style="font-family:verdana,sans-serif">Mark </div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Tue, Nov 16, 2021 at 2:46 PM Andrea Ingmire via Michlib-l <<a href="mailto:michlib-l@mcls.org">michlib-l@mcls.org</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
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<p class="MsoNormal">How are your social media stats looking? I’m growing more and more concerned with our social media profiles all the time. We seem to be reaching a very small audience (Facebook stats say we’re reaching hundreds with each post, but we’re
seeing very little, if any, interaction with our posts). It’s very different than in the past.
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<p class="MsoNormal">Interestingly, today we found that our hours were listed incorrectly. It took several attempts to change this, and at some point during the changes Facebook created a posting for us saying that we’d changed our hours. A link for ‘more info’
was provided…and this link took patrons right to a dead paypal page. We had more engagements from this post than from many of our intentional posts of late. Nice work facebook.<u></u><u></u></p>
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<p class="MsoNormal">I don’t ever see our library’s posts (or any of your libraries for that matter) come up in my feed. If I’m not seeing it, neither are our patrons.
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<p class="MsoNormal">Is it worth staff time to continue using these platforms to promote library services?
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<p class="MsoNormal">Is anyone looking ahead and thinking that it might make more sense to stop spending so much staff time and energy in social media and instead focus on what we can control, like our website, constant contact eNewsletters, and direct mailing?<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">If social media seems to still be popping for you, what platforms are getting you the best engagement? Are you paying for postings?<u></u><u></u></p>
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<p class="MsoNormal">Thanks!<u></u><u></u></p>
<p class="MsoNormal">Andrea<u></u><u></u></p>
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<p class="MsoNormal"><span style="font-family:Lato,sans-serif">~ ~ ~ ~ ~ ~ ~ ~ ~ ~
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<p class="MsoNormal"><b><span style="font-family:Lato,sans-serif"><img width="100" height="48" style="width: 1.0416in; height: 0.5in;" id="gmail-m_5923516756272936020Picture_x0020_1" src="cid:17d2a5bdde54cff311" alt="logo-blue -building"><u></u><u></u></span></b></p>
<p class="MsoNormal"><b><span style="font-family:Lato,sans-serif">Andrea Ingmire<u></u><u></u></span></b></p>
<p class="MsoNormal"><span style="font-family:Lato,sans-serif">Library Director<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:Lato,sans-serif">Peter White Public Library<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:Lato,sans-serif">(906) 226-4303 (office)<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:Lato,sans-serif">(906) 250-0080 (cell)<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-family:Lato,sans-serif">(906) 226-1783 (fax)<u></u><u></u></span></p>
<p class="MsoNormal"><a href="http://www.pwpl.info/" target="_blank"><span style="font-family:Lato,sans-serif;color:rgb(5,99,193)">www.pwpl.info</span></a><span style="font-family:Lato,sans-serif">
</span><span style="font-family:Lato,sans-serif"><u></u><u></u></span></p>
<p class="MsoNormal"><u></u> <u></u></p>
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</blockquote></div><br clear="all"><div><br></div>-- <br><div dir="ltr" class="gmail_signature"><div dir="ltr"><font face="times new roman, serif"><b>Mark Morton</b></font><div><font face="times new roman, serif">Director</font></div><div><font face="times new roman, serif">Leland Township Public Library</font></div><div><font face="times new roman, serif">203 E Cedar St</font></div><div><font face="times new roman, serif">PO Box 736</font></div><div><font face="times new roman, serif">Leland, MI 49654</font></div><div><font face="times new roman, serif">231-256-9152</font></div><div><font face="times new roman, serif"><img src="https://docs.google.com/uc?export=download&id=1rDOoAeqZDY3d8L_fC28-5mdkNisph5t4&revid=0B2MhCOjzGKWAU3ZLWm4xUklITjZPTGtpRENFZFVxSWFuODZVPQ" width="96" height="96"><br></font></div><div><font face="times new roman, serif"><br></font></div></div></div>