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<h3><span style="font-family:"Arial",sans-serif">Insta-Library: Connecting to Youth Through Instagram during COVID Times<o:p></o:p></span></h3>
<p><span style="font-family:"Arial",sans-serif"> <strong><span style="font-family:"Arial",sans-serif">Date:</span></strong> July 26, 2021<br>
<strong><span style="font-family:"Arial",sans-serif">Time:</span></strong> 2:00 pm - 3:30 pm Eastern Time<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">(Free)<o:p></o:p></span></p>
<p><em><span style="font-family:"Arial",sans-serif">Donna Scheeder, Moderator</span></em><span style="font-family:"Arial",sans-serif"><br>
<br>
<strong><span style="font-family:"Arial",sans-serif">Presentation Title: Insta-Library: Connecting to Youth Through Instagram during COVID Times</span></strong><br>
In March 2020, New York City became the nation's epicenter of the COVID-19 crisis and shut down to mitigate the spread of the coronavirus. The 88 neighborhood branches and 4 research centers of the New York Public Library (NYPL) were some of the many places
to physically close. <o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Prior to the pandemic, connecting with our young patrons beyond our physical spaces was integral to our work but it became apparent how vital these digital channels were when they became the sole way to connect
with our community. As NYPL staff quickly transitioned to working from home, the Stavros Niarchos Foundation Library (SNFL) Teen Center team had the opportunity to create content for the @nyplteens Instagram page. As the targeted audiences are NYC teens and
educators, the team established a more casual tone to separate us from the flagship account.<br>
<br>
Over the past year, the Young Adult staff created posts highlighting NYPL service updates, critical city-wide COVID-19 information, community resources addressing food insecurity, and digital resources to assist with online learning. In response to the stress
caused by social distancing, we created short-form content on "Adulting'' and coping and fostered connection by going Live with community-based organizations. To encourage youth to get involved, we disseminated information on civic opportunities and voting
to support first-time youth voters. Recognizing that today's young people consider themselves more socially aware, we responded directly to the hyper-focus on racial inequalities and supported social justice by posting content that amplified Black authors
and Black history. <o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">With a full team behind the social media account, there was a marked growth in engagement and audience. Attendees to this presentation will learn user-friendly tools for content creation, methods for collaborative
content, organizational techniques for schedule-keeping, and best practices for both reactionary and proactive responses.<o:p></o:p></span></p>
<p><em><span style="font-family:"Arial",sans-serif">Donna Scheeder, Moderator</span></em><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p><strong><span style="font-family:"Arial",sans-serif">Speakers: </span></strong><span style="font-family:"Arial",sans-serif">The New York Public Library - Stavros Niarchos Foundation Library, Teen Center;
<em><span style="font-family:"Arial",sans-serif">Genee Bright,</span></em> Senior Librarian,
<em><span style="font-family:"Arial",sans-serif">Susen Shi</span></em>, Senior Librarian,
<em><span style="font-family:"Arial",sans-serif">Ricci Yuhico</span></em>, Managing Librarian – Young Adult Education Programming; Caitlyn Colman-McGaw, Manager, Young Adult Programs.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><br>
REGISTRATION LINK: <a href="https://ala-events.zoom.us/webinar/register/WN_jAp9BhgTQ8-lSELKXmWV1w">
https://ala-events.zoom.us/webinar/register/WN_jAp9BhgTQ8-lSELKXmWV1w</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Free <o:p></o:p></span></p>
<p style="background:#FEFEFE;vertical-align:baseline"><span style="font-size:10.5pt;font-family:"Arial",sans-serif;color:#282828">For questions about any of this webinars or if you're interested in presenting a webinar, please contact send an email to <a href="mailto:intl@ala.org"><span style="color:#3379B7;border:none windowtext 1.0pt;padding:0in">intl@ala.org</span></a>.
These webinars are organized and sponsored by <a href="http://www.ala.org/rt/irrt-webinar-committee" title="IRRT Webinar Committee site"><span style="color:#3379B7;border:none windowtext 1.0pt;padding:0in">IRRT Webinar Committee</span></a>.
</span><span style="font-size:12.0pt">For more webinar opportunities from IRRT go to:
<a href="https://www.ala.org/rt/irrt/initiatives">https://www.ala.org/rt/irrt/initiatives</a></span><span style="font-size:12.0pt;color:black">.</span><span style="font-size:12.0pt;color:windowtext"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-bottom:5.0pt"><b><span style="font-size:12.0pt;font-family:"Century Gothic",sans-serif;color:#2E74B5">Cathy Lancaster</span></b><span style="color:#2E74B5"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span style="color:black">Youth Services Coordinator</span><o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;line-height:115%"><span style="color:black">Library of Michigan<br>
702 W. Kalamazoo St.<br>
Lansing, MI 48915</span><br>
<i><span style="color:black;background:white">My Pronouns: She/Her - See </span></i><a href="http://www.mypronouns.org/"><i><span style="color:blue;background:white">www.mypronouns.org</span></i></a><i><span style="color:black;background:white"> to learn more<b>.</b></span></i><o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:LancasterC5@michigan.gov"><span style="color:#0563C1">LancasterC5@michigan.gov</span></a><span style="color:#1F497D">
</span><b><span style="color:black">|</span></b><span style="color:black"> 517-335-8129
<b>|</b> </span><a href="http://www.mi.gov/libraryofmichigan"><span style="color:blue">www.mi.gov/libraryofmichigan</span></a><span style="color:#1F497D">
<br>
</span><span style="color:black">Follow us: </span><a href="https://www.facebook.com/libraryofmichigan/"><span style="color:blue">Facebook</span></a><span style="color:black">
<b>|</b> </span><a href="https://twitter.com/libraryofmich"><span style="color:blue">Twitter</span></a><b><span style="color:#1F497D">
</span><span style="color:black">|</span></b><span style="color:#1F497D"> </span>
<a href="https://www.instagram.com/libraryofmichigan/"><span style="color:blue">Instagram</span></a><br>
<br>
<o:p></o:p></p>
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Check with your local public library for details on their summer library program!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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