09:59:27	 From  Stefanie Furge : Hi all! I'm keeping my video off because there are 3 of us competing for video bandwidth at my house today! :-)
09:59:46	 From  Stefanie Furge : Cromaine is moving to Curbside only again tomorrow. :-(
09:59:56	 From  Kelly Rembert - Southfield Library : Stefanie I understand bandwidth issues
09:59:56	 From  LIZ BREED : Welcome everyone!
10:00:47	 From  jeff milo (ferndale library) : Hello
10:02:00	 From  Heather McCausland, NTAL : Good morning
10:06:24	 From  Karen Woodworth : what's the definition of "content marketing"?
10:06:43	 From  Kelly Rembert - Southfield Library : We are starting a content marketing campaign soon around our mission - We help people succeed
10:07:13	 From  Trevor Winn : At CIDL we recently had an intentional campaign to raise awareness of our Tutor.com subscription, which included FB ads and print marketing and mailings. 
10:09:15	 From  Heather : Will we be able to get a copy of the slides after this meeting? Would be nice to have them for reference when making our own plans
10:09:35	 From  Heather : Thank you!
10:10:08	 From  Lyon Twp Library : I second that! Thank you.
10:19:50	 From  Katie Rothley, LYON : Do you have an example of a strategy?
10:19:53	 From  Katie Rothley, LYON : something that you use?
10:20:02	 From  Katie Rothley, LYON : great thanks!
10:20:36	 From  Katie Rothley, LYON : This is fantastic. thank you so much for working on all of this.
10:22:48	 From  Heather McCausland, NTAL : These will be great resources, thank you so much!
10:25:04	 From  Katie Rothley, LYON : I totally understand that.
10:25:19	 From  Kelly Rembert - Southfield Library : It is hard to limit it but something important
10:37:53	 From  Kelly Rembert - Southfield Library : Thank you for making them customizable!
10:38:22	 From  Stefanie Furge : Yay! Love the copy/paste social media posts!
10:42:51	 From  Trevor Winn : Are press releases still relevat? I don't see them used much anymore
10:42:58	 From  Trevor Winn : relevant*
10:43:21	 From  Stefanie Furge : We have a radio station and an online news source in our area that will still share our news.
10:43:25	 From  jeff milo (ferndale library) : They've worked for us
10:43:47	 From  Katie Rothley, LYON : I mostly see the State of Michigan departments using them
10:43:57	 From  Mary Short : We use them for our local media and have a lot of good response
10:45:21	 From  Mary Short : It can be a door opener. 
10:45:31	 From  Stefanie Furge : I will say I take out most of the "formalities" and make it as concise as possible. 
10:46:16	 From  Trevor Winn : Thanks Mary! We definitely don't have media that are in our direct area, and the local paper is easier to contact
10:49:58	 From  Katie Rothley, LYON : yeah thank you!!!
10:52:18	 From  Stefanie Furge : I think most can relate to being "the one-man wolf pack of marketing!" :-D
10:52:29	 From  Katie Rothley, LYON : me too
10:52:43	 From  Kelly Rembert - Southfield Library : Do you find it's better to stick to one theme for a bit or to mix up a few themes - i.e. focus on students for Jan & Feb and then seniors in March & April - or to mix them up throughout the months?
10:52:56	 From  Stefanie Furge : Good question Kelly!
10:53:27	 From  Katie Rothley, LYON : I record my scheduled future posts and content. But I haven't gone back and tracked engagement
10:53:40	 From  Katie Rothley, LYON : it's mostly planning for me
10:53:52	 From  Katie Rothley, LYON : it feels like there isn't enough time for everything
10:54:46	 From  Mary Short : This is excellent, Liz. I will definitely use this. Thank you.
10:54:52	 From  Katie Rothley, LYON : Kelly had a question!
10:55:04	 From  Hilary Savage, Belleville : I've found that pulling the stats at the end of the month and taking a look at engagement gives me a good idea of what's working and what isn't.  It only takes about 10 minutes and I can fold it in with the other monthly stats-pulling.
10:56:12	 From  Katie Rothley, LYON : that's a good idea Hilary. I don't typically do any stats, except followers on social media, so I don't normally think about it, but I've got to start doing it.
10:57:05	 From  Sharon Crotser-Toy : I'm sorry I just arrived! Has this been recorded?
10:57:22	 From  Katie Rothley, LYON : I think different demographics get on social media at different times
10:57:36	 From  Stefanie Furge : I like to mix it up...different themes, different channels, different times. 
10:57:38	 From  Katie Rothley, LYON : I think it's better to target audiencse and mix it up
10:57:58	 From  Erin Clarke : I've been focusing on different resources each month
10:58:16	 From  Katie Rothley, LYON : I wouldn't want to miss anyone by only focusing on one theme for too long. 
10:58:17	 From  Erin Clarke : like tumblebooks for picture book month
10:58:32	 From  Katie Rothley, LYON : I think for content marketing you have to provide the problem and then a clear and simple solution with a resource
10:58:41	 From  Katie Rothley, LYON : instead of saying here this is
10:59:38	 From  Katie Rothley, LYON : "why you should use this" or this is for this solution
10:59:44	 From  Stefanie Furge : With high schools having to go remote, I'm going to focus on resources for them for the next 3 weeks. Sometimes the times dictate the path!
11:00:02	 From  Katie Rothley, LYON : yeah, we have to compete with Google for that
11:00:40	 From  Katie Rothley, LYON : I know we get more 30+ aged adults than teens
11:00:43	 From  Katie Rothley, LYON : on facebook
11:00:55	 From  Trevor Winn : I've found that presenting solutions to specific problems or information needs is a good way to  complete with free resources
11:01:15	 From  Stefanie Furge : Yes Trevor, good idea!
11:01:32	 From  Katie Rothley, LYON : yeah trevor. That's why when I advertise Consumer Reports, I always present one product that people are most likely to search for and buy
11:02:41	 From  Katie Rothley, LYON : It's really difficult to market Morningstar Investment Research Center because it's such a difficult resource to use and it's intimidating. I like the retirement bent, or the college tuition savings calculator, or stocks and portfolios
11:03:22	 From  Katie Rothley, LYON : Or Reference Solutions
11:03:50	 From  Katie Rothley, LYON : that's awesome
11:04:07	 From  Katie Rothley, LYON : yeah how much you need to save for colelge
11:04:29	 From  Katie Rothley, LYON : I wish they were more user friendly 
11:04:45	 From  Stefanie Furge : This was so helpful Liz...and timely!
11:04:52	 From  LIZ BREED : Thanks every one!
11:04:54	 From  Becky : Thank you!
11:04:56	 From  Trevor Winn : Thanks liz!!
11:05:06	 From  Katie Rothley, LYON : thank you!
11:05:15	 From  Becky : I am not getting emails.
11:05:18	 From  Erin Clarke : how do we get on the list
11:05:26	 From  Mary Short : Thank you!
11:05:27	 From  LIZ BREED : Here's that URL for the slides:
11:05:28	 From  LIZ BREED : https://docs.google.com/presentation/d/1fqbsW5ZF9AtyNL-S-GaTS9ZHhPnRwJ5yiglyuaGgFBI/edit?usp=sharing
11:05:32	 From  Kelly Rembert - Southfield Library : krembert@southfieldlibrary.org
11:05:51	 From  Sharon Crotser-Toy : Thanks so much! This was so inspiring, even for just the 10 minutes I was able to catch!
11:05:51	 From  LIZ BREED : If you have any MeL questions, feel free to reach out anytime... breedl@michigan.gov
11:06:17	 From  Heather : Thank you!
11:06:22	 From  Heather : This was incredibly helpful!
11:06:34	 From  Hilary Savage, Belleville : Thank you.
11:06:42	 From  Karen Woodworth : Thanks!  Great session.