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<title>[REGISTER] Launching eCards During COVID</title>
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<p align="center" style="margin:0in;text-align:center;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666">Webinar on Responding to COVID Closures with eCards<o:p></o:p></span></p>
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<h1 align="center" style="margin:0in;text-align:center;line-height:46.2pt"><span class="inline-color"><span style="font-size:33.0pt;font-family:"Tahoma",sans-serif;color:#552864">PLA Webinar</span></span><span style="font-size:33.0pt;font-family:"Tahoma",sans-serif;color:#552864"><o:p></o:p></span></h1>
<h1 align="center" style="margin:0in;text-align:center;line-height:18.9pt"><span class="inline-color"><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:black">Responding to COVID Closures with Digital eCard Access:</span></span><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#552864"><o:p></o:p></span></h1>
<h1 align="center" style="margin:0in;text-align:center;line-height:18.9pt"><span class="inline-color"><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:black">A County Library Case Study</span></span><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#552864"><o:p></o:p></span></h1>
<p align="center" style="margin:0in;text-align:center;line-height:16.8pt"><span class="inline-color"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Wednesday, September 23, 2020 | 1-2 p.m. Central</span></span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability
to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering.
<o:p></o:p></span></p>
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<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">In this webinar, attendees will learn about the ins and outs of developing and launching digital library cards, including how to identify goals
and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The webinar will conclude
with key learnings from the eCard launch and results of patron activity. <strong>
<span style="font-family:"Arial",sans-serif"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290353877&sdata=8ge2%2BPy%2Ft48EGhvLy4WHd5hgN9dLwjmytON7Eg0GT3g%3D&reserved=0" target="_blank"><span style="color:#663399">REGISTER
NOW!</span></a></span></strong><o:p></o:p></span></p>
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<h4 style="margin:0in;line-height:18.9pt"><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864">Learning Outcomes</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864;font-weight:normal"><o:p></o:p></span></h4>
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<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">At the conclusion of this webinar, participants will be able to:<o:p></o:p></span></p>
<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:13.65pt;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Identify market audience for digital cards;<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:13.65pt;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Understand the benefits and issues of issuing eCards; and<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:13.65pt;mso-list:l0 level1 lfo1">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Identify and measure key performance indicators associated with issuing eCards and ongoing use.<o:p></o:p></span></li></ul>
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<h4 style="margin:0in;line-height:18.9pt"><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864">Instructors</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864;font-weight:normal"><o:p></o:p></span></h4>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290363834&sdata=XG%2BWSrKGTHhWIZL2vLhllxmhTRrqGlL6RhD7Uioa6t4%3D&reserved=0" target="_blank"></a><!--[if gte vml 1]><v:shape id="Picture_x0020_3" o:spid="_x0000_s1029" type="#_x0000_t75" alt="Heather Gorman" href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290363834&sdata=XG%2BWSrKGTHhWIZL2vLhllxmhTRrqGlL6RhD7Uioa6t4%3D&reserved=0" target=""_blank"" style='position:absolute;margin-left:0;margin-top:0;width:112.5pt;height:112.5pt;z-index:251659264;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page' o:allowoverlap="f" o:button="t">
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<p style="margin:0in;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Heather Gorman</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"> has worked in academic, public,
and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290363834&sdata=XG%2BWSrKGTHhWIZL2vLhllxmhTRrqGlL6RhD7Uioa6t4%3D&reserved=0" target="_blank"></a><!--[if gte vml 1]><v:shape id="Picture_x0020_4" o:spid="_x0000_s1028" type="#_x0000_t75" alt="Angela Hunek" href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290363834&sdata=XG%2BWSrKGTHhWIZL2vLhllxmhTRrqGlL6RhD7Uioa6t4%3D&reserved=0" target=""_blank"" style='position:absolute;margin-left:0;margin-top:0;width:112.5pt;height:112.5pt;z-index:251660288;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page' o:allowoverlap="f" o:button="t">
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<p style="margin:0in;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Angela Hunek</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"> has worked in libraries for twenty-seven
years, seventeen of those as circulation supervisor, then on to technical specialist, and finally ILS system administrator at Sarasota County (FL) Libraries and Historical Resources.<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290373790&sdata=ty5N1vLnOf0xsjWYUXbR8YPFYnQuXuGYFMDfcntfRzw%3D&reserved=0" target="_blank"></a><!--[if gte vml 1]><v:shape id="Picture_x0020_5" o:spid="_x0000_s1027" type="#_x0000_t75" alt="Andrea Taylor" href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290373790&sdata=ty5N1vLnOf0xsjWYUXbR8YPFYnQuXuGYFMDfcntfRzw%3D&reserved=0" target=""_blank"" style='position:absolute;margin-left:0;margin-top:0;width:112.5pt;height:112.5pt;z-index:251661312;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page' o:allowoverlap="f" o:button="t">
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<p style="margin:0in;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Andrea Taylor</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">, technology coordinator at Sarasota
County (FL) Libraries and Historical Resources, has over twenty years of librarianship experience. Starting out as a children’s librarian, she has worked in all areas of the public library with the last twelve years focusing on technology and its place in
public libraries.<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290373790&sdata=ty5N1vLnOf0xsjWYUXbR8YPFYnQuXuGYFMDfcntfRzw%3D&reserved=0" target="_blank"></a><!--[if gte vml 1]><v:shape id="Picture_x0020_6" o:spid="_x0000_s1026" type="#_x0000_t75" alt="Ted Fons" href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290373790&sdata=ty5N1vLnOf0xsjWYUXbR8YPFYnQuXuGYFMDfcntfRzw%3D&reserved=0" target=""_blank"" style='position:absolute;margin-left:0;margin-top:0;width:112.5pt;height:112.5pt;z-index:251662336;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page' o:allowoverlap="f" o:button="t">
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<p style="margin:0in;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Ted Fons</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"> is vice president of technology at
Patron Point in Dublin, OH. He is a librarian with his MLS from Syracuse University with twenty-plus years serving libraries and the organizations that support them. A globally-recognized expert in library workflows and bibliographic metadata, Ted most recently
held the position of executive director of data services at OCLC. Previously, he was a senior product manager and director of customer services at Innovative Interfaces.<o:p></o:p></span></p>
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<h4 style="margin:0in;line-height:18.9pt"><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864">Registration Cost</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#552864;font-weight:normal"><o:p></o:p></span></h4>
<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Individual - PLA Personal Member: $43.00<o:p></o:p></span></p>
<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Individual - ALA Personal Member/Nonmember: $59.00<o:p></o:p></span></p>
<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">Group: $129.00<o:p></o:p></span></p>
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<o:p></o:p></span></p>
<p style="margin:0in;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black">The deadline to register is 4:30 p.m. Central on Tuesday, September 22, 2020.</span></strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:white"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MDk%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290373790&sdata=ty5N1vLnOf0xsjWYUXbR8YPFYnQuXuGYFMDfcntfRzw%3D&reserved=0" target="_blank"><strong><span style="font-family:"Arial",sans-serif;color:white;text-decoration:none">REGISTER
NOW</span></strong><span style="color:white;text-decoration:none"> </span></a><o:p></o:p></span></b></p>
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<p style="margin:0in;line-height:13.65pt"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
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<p align="center" style="margin:0in;text-align:center;line-height:13.65pt"><span class="inline-color"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#552864">Public Library Association</span></b></span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p align="center" style="margin:0in;text-align:center;line-height:13.65pt"><strong><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT05NTU2NTA2JnA9MSZ1PTExMDA5NDUzNjEmbGk9ODAwOTQ5MTA%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C132690b7c62a43415eac08d84f6fa950%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637346688290383745&sdata=t12l6uvB8lBTl1Pk4D8N7O2b7iKM%2FThf%2FdpU4u%2Bo9iU%3D&reserved=0" target="_blank"><span style="color:#552864">www.pla.org</span></a></span></strong><span class="inline-color"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#552864">
• (800) 545-2433 x5PLA</span></b></span><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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