<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Roboto;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri",sans-serif;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:Roboto;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black;background:white">CADL has launched its online Summer Reading Challenge. The challenge is being promoted through media website takeovers (see attached examples), staff generated content and ads
in digital publications (see attached examples). Promotion will also occur through Google Ads, Over the Top Television (OTT) campaign, Facebook ads, television and radio.
</span><span style="font-size:12.0pt;background:white"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black;background:white">Summer Reading Challenge Digital Guide:
</span><span style="font-size:12.0pt;background:white"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black;background:white"><a href="https://www.flipsnack.com/F8FAA95C5A8/an-online-adventure-for-kids-teens-adults/full-view.html">https://www.flipsnack.com/F8FAA95C5A8/an-online-adventure-for-kids-teens-adults/full-view.html</a></span><span style="font-size:12.0pt;background:white"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black;background:white">Summer Reading Challenge Landing Page:
</span><span style="font-size:12.0pt;background:white"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><a href="https://www.cadl.org/about/who-what-why/blog/imagine-your-story-summer-reading-challenge"><span style="color:blue">https://www.cadl.org/about/who-what-why/blog/imagine-your-story-summer-reading-challenge</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Reader’s Roundtable Podcast Summer Reading Episode
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><a href="https://audioboom.com/posts/7572357-reader-s-roundtable-episode-25-summer-reading"><span style="color:blue">https://audioboom.com/posts/7572357-reader-s-roundtable-episode-25-summer-reading</span></a></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Trenton M. Smiley <o:p></o:p></p>
<p class="MsoNormal">Marketing & Communications Director <o:p></o:p></p>
<p class="MsoNormal">Capital Area District Libraries-Administration <o:p></o:p></p>
<p class="MsoNormal">401 S. Capitol Ave., Lansing, MI 48933<o:p></o:p></p>
<p class="MsoNormal">517-367-6348 | <a href="mailto:smileyt@cadl.org"><span style="color:windowtext">smileyt@cadl.org</span></a>
<o:p></o:p></p>
<p class="MsoNormal"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e="><span style="color:windowtext">www.cadl.org</span></a>
| <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=">
<span style="color:windowtext">facebook.com/cadlibrary</span></a> | <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=">
<span style="color:windowtext">twitter.com/cadl</span></a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>