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<p class="MsoNormal"><span style="font-size:10.0pt;background:white">Hello, <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white">I just wanted to share some cool things happening at Capital Area District Libraries.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;background:white">CADL in the News
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Lansing State Journal article about our Student Success
<span style="color:#333333;background:#FAFAFA">Initiative: <a href="https://bit.ly/2mdiMsY">
https://bit.ly/2mdiMsY</a><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#333333;background:#FAFAFA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">WLNS TV 6 interview for Library Card Sign up Month:
<a href="https://bit.ly/2lnL83e">https://bit.ly/2lnL83e</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;background:white">Google AdWords
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;background:white">Online campaigns that link to CADL’s catalog have been created and are currently running. These campaigns will allow owned book titles to appear in Google search results. Campaigns that will
include events, reader recommendations, blogs and podcasts will be added first quarter of 2020. All campaigns are funded through a Google grant valued at $120,000. We are working with Koios on this project.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Television Shows<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">During the month of October, CADLcast and CADL Tales will premiere on Lansing’s CW 5, which is WLNS TV6’s sister station. CADLcast will be hosted by executive director Scott Duimstra and feature interviews
with author and Biggby Coffee co-CEO Mike McFall, a</span><span style="font-size:10.0pt">ssociate director of collection services
</span><span style="font-size:10.0pt">Thais Rousseau and How-to Halloween event organizer Jerry Jodloski. The television show is an extension of our CADLcast Podcast.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">CADL Tales will feature children stories told by library staff. The first episode will feature Foster head librarian Jean Bolley, Okemos librarian Tom Shilts and youth services specialist Mari Garza. Other
CADL staff members will appear in later episodes. Both shows are 30 mins and will also be shared online. The show will help advance our Raising Readers
<span style="color:#333333;background:#FAFAFA">Initiative and promote branch storytimes.
</span><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal">Trenton M. Smiley <o:p></o:p></p>
<p class="MsoNormal">Marketing & Communications Director <o:p></o:p></p>
<p class="MsoNormal">Capital Area District Libraries-Administration <o:p></o:p></p>
<p class="MsoNormal">401 S. Capitol Ave., Lansing, MI 48933<o:p></o:p></p>
<p class="MsoNormal">517-367-6348 | <a href="mailto:smileyt@cadl.org"><span style="color:windowtext">smileyt@cadl.org</span></a>
<o:p></o:p></p>
<p class="MsoNormal"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e="><span style="color:windowtext">www.cadl.org</span></a>
| <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=">
<span style="color:windowtext">facebook.com/cadlibrary</span></a> | <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=">
<span style="color:windowtext">twitter.com/cadl</span></a><o:p></o:p></p>
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