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Description automatically generated" v:shapes="Picture_x0020_1"><![endif]><span class="normaltextrun">Looking
to take your business idea to the next level but not sure where to start? Have no fear—Gale’s </span><span class="spellingerror">DemographicsNow</span><span class="normaltextrun">: Business & People has you covered. </span><span class="spellingerror">DemographicsNow</span><span class="normaltextrun">,
or </span><span class="spellingerror">DemoNow</span><span class="normaltextrun"> for short, is a highly customizable, cloud-based collection of rich business and demographic data provided by the Michigan Electronic Library (</span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><a href="https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.MeL.org&data=02%7C01%7CBreedL%40michigan.gov%7C65cd63ccff924284ea4008d68dd588f7%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C636852346321995553&sdata=ObKHSgN5a1l%2BCwefZXkHykM6U69L2hdefbo9NnHipqE%3D&reserved=0" target="_blank"><span class="normaltextrun"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:blue">www.MeL.org</span></span></a></span><span class="normaltextrun">)
at no cost to all citizens, libraries, and businesses in Michigan. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">Those seeking business and entrepreneurial research assistance have easy access to real time demographic, purchasing, and consumer behavior reports, to name a few. </span><span class="spellingerror">DemoNow</span><span class="normaltextrun"> also
supports existing business owners looking to expand. They can accurately identify the location of a particular demographic they wish to target, and pull insight needed to make intelligent business decisions through this suite of demographics, statistics, and
census data. Here are 8 ways </span><span class="spellingerror">DemoNow</span><span class="normaltextrun"> transforms local businesses:</span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"><b> </b></span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">1. <b>Customer upload and data blending</b> — Users can obtain Census block-group demographic data, maps, and more on their actual customers. Other eye-opening data is also available for B2B businesses. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">2. <b>Advanced mapping</b> — Customizable and printable maps show road, aerial, or base views. With advanced mapping tools, powered by Google Maps, people and business demographics can be thematically colored and more. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
<p class="paragraph" style="margin:0in;margin-bottom:.0001pt;vertical-align:baseline;user-select: text;-webkit-user-drag: none;-webkit-tap-highlight-color: transparent;overflow-wrap: break-word">
<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">3. <b>Demographic data</b> — Easy to generate reports on any geography—or comparing multiple geographies — for information including income, housing, race, age, education, retail spending, consumer expenditures, and more via the
U.S. Census, American Community Survey, and other authoritative sources. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">4. <b>Out-of-business lists</b> —Great for scoping out potential locations with over 12 million records, so entrepreneurs can see failures of similar businesses. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">5. <b>Data visualization tool</b> — Ability to use custom GIS files as geographies with the ability to extract household/business demographics, names and addresses, and customer segmentation data directly from the mapping tool. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">6. <b>Simmons National Consumer Study</b> — Brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The nationally representative study is the result of
a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">7. <b>Unique Data</b> — Users can rely on comprehensive and trusted core datasets, including Simmons National Consumer Study, American Community Survey, Experian MOSAIC consumer lifestyle segmentation data, traffic counts data, and
the ability to capture demographic data by school districts. </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"> </span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">8. <b>Interoperability</b> — Users can enter a geography once and it will apply throughout the product without having to be reentered.</span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"><span style="color:black;background:white">Brought to you by the MeL Team and Gale.</span></span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun">Supporting Michigan Libraries by Putting You First.</span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="normaltextrun"><span style="color:black;background:white">Want more information on MeL? Stay tuned for the next MeL Minute available on many Michigan library listservs, visit </span></span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><a href="http://mel.org/" target="_blank"><span class="normaltextrun"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:blue;background:white;text-decoration:none">http://mel.org</span></span></a></span><span class="normaltextrun"><span style="color:black;background:white">,
or sign up for the MeL Minute and other Library of Michigan e-mail lists via </span></span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><a href="https://public.govdelivery.com/accounts/MILOM/subscriber/new" target="_blank"><span class="normaltextrun"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:blue;background:white;text-decoration:none">GovDelivery</span></span></a></span><span class="normaltextrun"><span style="color:black;background:white">.
We encourage you to share MeL Minutes with your colleagues and networks.</span></span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
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<span class="spellingerror"><span style="color:black;background:white">MeL</span></span><span class="normaltextrun"><span style="color:black;background:white"> </span></span><span class="spellingerror"><span style="color:black;background:white">eResources</span></span><span class="normaltextrun"><span style="color:black;background:white"> are
available to Michigan residents or for Michigan library or school access only.</span></span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
<p class="paragraph" style="margin:0in;margin-bottom:.0001pt;vertical-align:baseline;user-select: text;-webkit-user-drag: none;-webkit-tap-highlight-color: transparent;overflow-wrap: break-word">
<span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
<p class="paragraph" style="margin:0in;margin-bottom:.0001pt;vertical-align:baseline;user-select: text;-webkit-user-drag: none;-webkit-tap-highlight-color: transparent;overflow-wrap: break-word">
<span class="normaltextrun">#IMLSGrant</span><span class="eop"> </span><span style="font-size:9.0pt;font-family:"Segoe UI",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Liz Breed<o:p></o:p></p>
<p class="MsoNormal">Michigan eLibrary Coordinator<o:p></o:p></p>
<p class="MsoNormal">Library of Michigan<o:p></o:p></p>
<p class="MsoNormal">Michigan Department of Education<o:p></o:p></p>
<p class="MsoNormal">517-335-1497<o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:breedl@michigan.gov">breedl@michigan.gov</a><o:p></o:p></p>
<p class="MsoNormal"><a href="http://www.mel.org/">www.mel.org</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>April is Child Abuse Prevention Month</b>. Help raise awareness of Child Abuse Prevention by learning more from the Children’s Trust Fund at
<a href="https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.michigan.gov%2Fctf&data=02%7C01%7CBreedL%40michigan.gov%7Ce0dcdaf0c3ad41b17e8108d6b76a2225%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C636898063810664159&sdata=NjCNQZAGn7kEN4UqXXMp9FDb6ZiYQzWjuueU8bYN7dk%3D&reserved=0">
www.michigan.gov/ctf</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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