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<span class="inline-color"><span style="font-size:30.0pt;font-family:"Tahoma",sans-serif;color:#4C3494">PLA Webinar</span></span><span style="font-size:30.0pt;font-family:"Tahoma",sans-serif;color:#552864"><o:p></o:p></span></h1>
<p class="paragraph-one" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center;line-height:18.9pt">
<strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:black">Starting Small with Project Outcome</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p class="paragraph-one" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center;line-height:8.4pt">
<span style="font-size:6.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
<p class="paragraph-one" align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center;line-height:16.8pt">
<span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Wednesday, January 30, 2019 | 1:00 PM Central<o:p></o:p></span></p>
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<p class="MsoNormal"><img border="0" width="1" height="10" style="width:.0083in;height:.1083in" id="_x0000_i1026" src="https://images.informz.net/Static/spacer-long.png"><o:p></o:p></p>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">Libraries may feel too overwhelmed with limited staff and resources to take on something new like measuring outcomes, which is why starting small and scaling up is the best method for
success. Starting small helps libraries increase their staff’s comfort with and expertise in outcomes measurement; capitalize on trial-and-error learnings; and build a structure for peer support of data collection and use. Participants in this webinar will
hear from a veteran Project Outcome user on their experience starting small by evaluating the library’s Small Business series and scaling up to library-wide programming.<o:p></o:p></span></p>
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<strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Learning Outcomes</span></strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p class="paragraph-one" style="margin:0in;margin-bottom:.0001pt;line-height:12.6pt">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
<p class="paragraph-one" style="margin:0in;margin-bottom:.0001pt;line-height:12.6pt">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">At the conclusion of this webinar, participants will:<o:p></o:p></span></p>
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<li class="unordered-list-item" style="color:black;line-height:12.6pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Know what Project Outcome is and what outcomes are measured;<o:p></o:p></span></li><li class="unordered-list-item" style="color:black;line-height:12.6pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Understand how to overcome surveying challenges by starting small; and,<o:p></o:p></span></li><li class="unordered-list-item" style="color:black;line-height:12.6pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Be able to apply best practices and lessons learned from real-world examples.<o:p></o:p></span></li></ul>
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<strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Who Should Attend</span></strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
<p class="paragraph-one" style="margin:0in;margin-bottom:.0001pt;line-height:12.6pt">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">This webinar is open to everyone but will be most helpful to libraries that are new to outcomes measurement. PLA’s Project Outcome is a free online toolkit designed to help public libraries
understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. To learn more or to register for free, visit
<a href="https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT04MjM5MzkyJnA9MSZ1PTExMDA5NDUzNjEmbGk9NjIwMzgyODM%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C1d7fcb98efea4e73ca2708d67b1c11b6%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C636831757828540221&sdata=2XvdufWcPz%2BZ7uJuV7B2ntbyzKTRGrg4zetezLKrFPs%3D&reserved=0" target="_blank">
<strong><span style="font-family:"Arial",sans-serif;color:#663399;font-weight:normal">www.projectoutcome.org</span></strong></a>.<o:p></o:p></span></p>
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<strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Instructors</span></strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">Amilcar Perez</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> is the adult services and outreach librarian for the Forest Park (IL) Public
Library. In addition to developing services and programming for entrepreneurs, career seekers, and digital literacy, he leads the library's assessment committee to develop methods and infrastructure for program and service evaluation. Amilcar has served in
public and academic libraries in Montreal and Chicago, and one of his main interests is to illustrate the impact of libraries on the economic development, lifelong learning, and quality of life of the community.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">Emily Plagman</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> is the manager of impact and advocacy for the Public Library Association
and manages PLA’s performance measurement initiative, Project Outcome. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public
Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.<o:p></o:p></span></p>
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<strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black">Registration</span></strong><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black"><o:p></o:p></span></p>
<p class="paragraph-one" style="margin:0in;margin-bottom:.0001pt;line-height:12.6pt">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black"> <o:p></o:p></span></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED.
</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black">You can register for this webinar until it begins, or until space is no longer available, whichever comes first.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:white"><a href="https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fala.informz.net%2Fz%2FcjUucD9taT04MjM5MzkyJnA9MSZ1PTExMDA5NDUzNjEmbGk9NjIwMzgyODQ%2Findex.html&data=02%7C01%7Catkine%40michigan.gov%7C1d7fcb98efea4e73ca2708d67b1c11b6%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C636831757828540221&sdata=cCN%2BbsFYGnMVPyLCofh7yiDa6wsSapyPETEwLRB1rb4%3D&reserved=0" target="_blank"><strong><span style="font-family:"Arial",sans-serif;color:white;text-decoration:none">Register</span></strong><span style="color:white;text-decoration:none">
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