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<p class="MsoNormal"><a name="_MailEndCompose"><span style="color:black"><o:p> </o:p></span></a></p>
<p class="MsoNormal"><span style="color:black">Last week, CADL kicked off Libraries Rock with a little bit of Country. We partnered with WITL radio on a unique promotion that gave two lucky people the opportunity to become “Roadies” during the Taste of Country
Concert in Lansing. The winners got to help behind the scenes, as well as meet all the bands including Country Music Star, Brett Eldredge. (Images of winners with Eldredge and crowd size are attached)
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">CADL used the promotion to create awareness of SRP, drive web traffic (entries were taken on our site) and position the library as a source for Country Music. There were over 250 entries and 9,000 people in attendance
for the concert on June 9th. We also experienced a double–digit increase in SRP registrations when compared to the same period in 2017.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Contest information (website)<o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://witl.com/be-a-roadie-for-a-day-at-taste-of-country-2018/">http://witl.com/be-a-roadie-for-a-day-at-taste-of-country-2018/</a><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Contest announcement (audio)<o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://audioboom.com/posts/6853678-be-a-taste-of-country-roadie-contest">https://audioboom.com/posts/6853678-be-a-taste-of-country-roadie-contest</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Winner announcement (audio)<o:p></o:p></p>
<p class="MsoNormal"><a href="https://audioboom.com/posts/6883287-taste-of-country-roadie-contest-winner-announcement">https://audioboom.com/posts/6883287-taste-of-country-roadie-contest-winner-announcement</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D">Trenton M. Smiley <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Marketing & Communications Director
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Capital Area District Libraries-Administration
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">401 S. Capitol Ave., Lansing, MI 48933<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">517-367-6348 | </span><a href="mailto:smileyt@cadl.org"><span style="color:#1F497D">smileyt@cadl.org</span></a><span style="color:#1F497D">
<o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e="><span style="color:#1F497D">www.cadl.org</span></a><span style="color:#1F497D">
| </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e="><span style="color:#1F497D">facebook.com/cadlibrary</span></a><span style="color:#1F497D">
| </span><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e="><span style="color:#1F497D">twitter.com/cadl</span></a><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b>From:</b> Smiley,Trent <br>
<b>Sent:</b> Saturday, June 16, 2018 3:15 PM<br>
<b>To:</b> Ed Altwies<br>
<b>Subject:</b> Promotions <o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hi Ed, <o:p></o:p></p>
<p class="MsoNormal">Please share with your team and other member libraries. Your great product allows us to explore these wonderful promotional opportunities. Trenton
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Preview of Prince Museum podcast interview with special hoopla list included in the episode description.
<o:p></o:p></p>
<p class="MsoNormal"><a href="https://audioboom.com/posts/6899462-clip-from-prince-museum-interview-full-version-available-6-22-18">https://audioboom.com/posts/6899462-clip-from-prince-museum-interview-full-version-available-6-22-18</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Images are attached for a Taste of Country Concert promotion we did with our top radio station. One lucky winner and a guest won a chance to be the concert’s official roadie. There were over 250 entries. We used the promotion to create
awareness of summer reading and position the library as a source for country music. One image shows the winner/guest along with Country music star, Brett Eldredge. There were 9,000 people in attendance.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Contest announcement <o:p></o:p></p>
<p class="MsoNormal"><a href="https://audioboom.com/posts/6853678-be-a-taste-of-country-roadie-contest">https://audioboom.com/posts/6853678-be-a-taste-of-country-roadie-contest</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Winner announcement <o:p></o:p></p>
<p class="MsoNormal"><a href="https://audioboom.com/posts/6883287-taste-of-country-roadie-contest-winner-announcement">https://audioboom.com/posts/6883287-taste-of-country-roadie-contest-winner-announcement</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Attached is branch monitor artwork for a contest we are running with Disney’s Lion King. Patrons can win tickets by checking out titles with Lion in the title. We will be doing a similar contest for School of Rock: The Musical. Hoopla
has both titles in its collection and excited that both show tour companies signed off on these promotions.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Trenton M. Smiley <o:p></o:p></p>
<p class="MsoNormal">Marketing & Communications Director <o:p></o:p></p>
<p class="MsoNormal">Capital Area District Libraries-Administration <o:p></o:p></p>
<p class="MsoNormal">401 S. Capitol Ave., Lansing, MI 48933<o:p></o:p></p>
<p class="MsoNormal">517-367-6348 | <a href="mailto:smileyt@cadl.org"><span style="color:windowtext">smileyt@cadl.org</span></a>
<o:p></o:p></p>
<p class="MsoNormal"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e="><span style="color:windowtext">www.cadl.org</span></a>
| <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=">
<span style="color:windowtext">facebook.com/cadlibrary</span></a> | <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=">
<span style="color:windowtext">twitter.com/cadl</span></a><o:p></o:p></p>
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