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<p class="MsoNormal">Help entrepreneurs and small businesses in your community by empowering them with market and demographic research far beyond anything available on the web. Please join us on November 29 at 3:30pm Eastern for a 30-minute webinar focused
on market and community research resources available in MeL. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Utilizing the MeL research databases allows user to:<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Scan new markets<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Strategize marketing and messaging programs<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Develop, plan, and analyze franchise territories<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Understand your customers better - How much do they earn/spend? <o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Add thematic layers to create detailed, data-enhanced maps<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Analyze the shifts and needs of a given population within a specific geographic location<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Teach and reinforce customer segmentation principles with real data<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Supplement market segmentation theory with real-life applications<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3">
Use the same lifestyle segmentation categorization used by professionals<o:p></o:p></li></ul>
<p class="MsoNormal">Registration is free and open to all Michigan library staff, educators, and other interested users.<br>
<br>
<o:p></o:p></p>
<p class="MsoNormal">Read more and <a href="https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html">
register for this webinar</a>.<br>
<a href="https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html">https://store.mcls.org/index.php/market-research-and-community-data-for-entrepreneurs.html</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">This webinar will be recorded, and made available on demand anytime.<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><a href="http://mcls.org/mel/mel-training-events/">http://mcls.org/mel/mel-training-events/</a><o:p></o:p></p>
<p class="MsoNormal">MeL training is funded in part by the State of Michigan through the Library of Michigan. Additional service support comes from the Federal Library Services and Technology Act (LSTA) via the
<a href="http://www.imls.gov/" target="_blank">Institute of Museum and Library Services</a> (IMLS).<o:p></o:p></p>
<p class="MsoNormal"><img border="0" width="326" height="121" style="width:3.4in;height:1.2583in" id="Picture_x0020_1" src="cid:image003.png@01D353B8.09351D00" alt="IMLS logo.png"><o:p></o:p></p>
<p class="MsoNormal">Please share.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">David<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">David Votta</span><br>
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Community Engagement Librarian</span><br>
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Midwest Collaborative for Library Services (MCLS)
<br>
Lansing, MI<br>
Phone: (800) 530-9019 ext 122</span><br>
<span style="font-size:10.0pt;font-family:"Arial",sans-serif">Phone: (517) 492-3822
<br>
Fax: (517) 492-3886<br>
</span><a href="mailto:vottad@mcls.org"><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#0563C1">vottad@mcls.org</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal">“For every complex problem there is an answer which is clear, simple, and wrong.”<o:p></o:p></p>
<p class="MsoNormal"><i>-H.L. Mencken<o:p></o:p></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
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