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<td><img alt="Libraries Transform Newsletter" border="0" height="110" width="600" style="height: 110px; width: 600px; user-select: none;" src="http://ala.informz.net/ala/data/images/OLA/libraries-transform-eblast-header-rt-2.jpg"></td>
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<p><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><span class="st">Get ready to be inspired: this month’s Libraries Transform newsletter is full of tips and tools to spark your creativity. Read on for new
ways you can use the campaign to help support libraries—plus to learn how you can share your own inspiring library story to win a free set of Because statement window clings.</span></span></p>
<hr style="color:#fcb714">
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; color:#005a6f; font-weight:bold"><strong>Because These 5 Ideas May Inspire You</strong><br>
</span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><img align="right" alt="James V. Brown Because Statement T-Shirt" border="0" height="180" width="240" style="border: 0px none; display: block; height: 180px; text-align: right; width: 240px; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/IMG_8721.jpg"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%">For
the James V. Brown Library in Williamsport, Penn., the Libraries Transform toolkit was the starting point for building a marketing campaign. To accomplish their goals, the library staff got creative, very creative, with fun ideas to help engage with their
community. </span></span></span></span></span></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%"><span style="font-size:18px; line-height:115%; color:#005a6f"><span style="color:#505050; font-size:15px; line-height:115%">From
launching a video series to creating Libraries Transform-themed library cards, some of their ideas might be a great fit for your library!
<a href="http://ala.informz.net/z/cjUucD9taT03MDQ5NDY5JnA9MSZ1PTEwMDc0MTgzODUmbGk9NDg2ODk2MDI/index.html">
Learn more</a> and get inspired by the James V. Brown Library’s clever strategies.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
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<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:bold"><strong>New Because Statement</strong><br>
</span></p>
<p><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><img align="right" alt="Fact-Checking Because Statement" border="0" height="175" width="240" style="border: 0px none; display: block; height: 175px; text-align: right; width: 240px; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/Fact-Check_facebook-share.png">Separating
fact from fiction poses a unique challenge in the internet era: a recent study found that 80% of middle schoolers couldn’t distinguish between sponsored news content and real journalism.</span></p>
<p><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%">Luckily, misinformation is no match for a librarian. Show off your library’s expertise with our new statement, “Because librarians have been helping people
fact-check since forever.” You can use this statement to promote information literacy programming or display it near newspapers and magazines; it’s available for download now in the
<a href="http://ala.informz.net/z/cjUucD9taT03MDQ5NDY5JnA9MSZ1PTEwMDc0MTgzODUmbGk9NDg2ODk2MDM/index.html">
Libraries Transform toolkit</a>.</span></p>
<hr style="color:#fcb714">
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:bold"><strong>Happy Health Literacy Month!</strong></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><img align="right" alt="Fake News Because
Statement" border="0" height="135" width="240" style="border: 0px none; display: block; height: 135px; text-align: right; width: 240px; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/Because-FakeNews-Harmful-Twitter-share.png">Our
<a href="http://ala.informz.net/z/cjUucD9taT03MDQ5NDY5JnA9MSZ1PTEwMDc0MTgzODUmbGk9NDg2ODk2MDQ/index.html">
Health Literacy Month toolkit</a>—created in collaboration with the National Network of Libraries of Medicine—has graphics, data and key messages for raising awareness of the crucial role of libraries in promoting health literacy.</span></span></span></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%">Have
you been using our health literacy tools in your library? Email <a href="mailto:campaign@ala.org">
campaign@ala.org</a> to share your story.<br style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%">
</span></span></span></span></p>
<hr style="color:#fcb714">
<p><span style="font-size:18px"><strong><span style="font-family:Arial,Helvetica,sans-serif; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><strong><strong>Because
Getting a Library Card Just Got Faster and Easier</strong></strong></span></span></strong></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><img align="right" alt="OverDrive Interface" border="0" height="187" width="240" style="border: 0px none; display: block; height: 187px; text-align: right; width: 240px; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/Overdrive-TLCPL-Sign-In.png"></span></span></span></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%">Many
libraries offer anytime, anywhere e-books and audiobooks—but what if the library is closed or you are out of town? Get a Library Card, a new program from OverDrive, makes it possible to sign up for a library card with just a few taps on a smart phone. This
is one of many ways that libraries are transforming to make their life-changing resources accessible to more and more members of their communities;
<a href="http://ala.informz.net/z/cjUucD9taT03MDQ5NDY5JnA9MSZ1PTEwMDc0MTgzODUmbGk9NDg2ODk2MDU/index.html" target="_blank" rel="noopener noreferrer">
learn more</a>.</span></span></span></span></p>
<p> </p>
<hr style="color:#fcb714">
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:bold"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:bold"><strong>Share
Your Story for a Chance to Win</strong></span></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><img align="right" alt="Because Statement Window Clings" border="0" height="91" width="240" style="border: 0px none; height: 91px; width: 240px; display: block; text-align: right; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/store-image-large-libraries-transform-clings-set-3-horizontal.png">Libraries
across the country transform lives in so many ways—does your library have a story relating to one of our Libraries Transform Because statements? </span></span></span></span></p>
<p><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none"><span style="color:#505050; font-family:Arial,Helvetica,sans-serif; font-size:15px; line-height:115%"><a href="http://ala.informz.net/z/cjUucD9taT03MDQ5NDY5JnA9MSZ1PTEwMDc0MTgzODUmbGk9NDg2ODk2MDY/index.html" target="_blank" rel="noopener noreferrer">Let
us know</a> by November 5, 2017, for a chance to win four window clings to display at your libraries.</span></span></span></span></p>
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<td valign="top" width="40%" style="padding-right:10px; padding-top:15px"><span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:bold">More than 7,800 libraries
and library advocates have joined the Libraries Transform campaign!<br>
</span><br>
<span style="font-family:Arial,Helvetica,sans-serif; font-size:18px; line-height:115%; text-align:left; color:#005a6f; text-decoration:none; font-weight:normal">Because of you, Libraries Transform!
</span></td>
<td valign="top" width="60%" style="padding-top:15px"><img align="left" alt="Screenshot:
Map of Libraries Transform Libraries" height="203" width="350" style="display: block; height: 203px; text-align: left; width: 350px; user-select: none;" src="http://ala.informz.net/ala/data/images/Libraries%20Transform%20Newsletter/libraries-transform-map-screenshot-10-19-2017.PNG"></td>
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