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<p class="MsoNormal">Have you heard about the Public Library Association’s performance measurement initiative, Project Outcome? Check out PLA’s on-demand webinar,
<a href="http://www.ala.org/pla/onlinelearning/webinars/archive/projectoutcomeeasy">
Outcome Measurement Made Easy with PLA’s Project Outcome</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">This Spring, the Library of Michigan will be offering a day long Project Outcome training in four different locations throughout the state.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">April 17 – University Center, Mt. Pleasant<o:p></o:p></p>
<p class="MsoNormal">April 27 – Redford Township District Library, Redford<o:p></o:p></p>
<p class="MsoNormal">April 28 – Portage District Library, Portage<o:p></o:p></p>
<p class="MsoNormal">May 3 – Peter White Public Library, Marquette<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">For more information or to register for this intensive, full-day program, visit
<a href="http://tinyurl.com/LMProjectOutcome">http://tinyurl.com/LMProjectOutcome</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Project Outcome is a free toolkit designed to help public libraries understand and share the true impact of essential library services and programs by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes.
Project Outcome also provides libraries with the resources and training support needed to apply their results and confidently advocate for their library’s future.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">While many public libraries collect data about their services and programs, what is often lacking are the data to support what good they are providing their communities, such as programs serving childhood literacy, digital and technological
training, and workforce development. With Project Outcome, patron attendance and anecdotal success stories are no longer the only way libraries can demonstrate their effectiveness. Developed by library leaders, researchers, and data analysts, Project Outcome
is designed to give libraries simple tools and supportive resources to help turn better data into better libraries. <o:p></o:p></p>
<p class="MsoNormal">Measuring outcomes helps libraries answer the question, “What good did we do?” An outcome is a specific benefit that results from a library service or program. Outcomes can be quantitative or qualitative, and are often expressed as changes
that individuals perceive in themselves. Project Outcome helps libraries measure four key patron outcomes—<b>knowledge, confidence, application, and awareness—</b>in seven key library service areas:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1">Civic/Community Engagement<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Digital Learning<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Economic Development<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Education/Lifelong Learning<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Early Childhood Literacy<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Job Skills<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Summer Reading<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The Project Outcome toolkit provides libraries with free access to quick and simple patron surveys, an easy-to-use Survey Portal to collect their outcomes, ready-made reports and visually interactive Data Dashboards for analyzing the data,
and various resources to help move libraries from implementing surveys to taking action using the results. Libraries are encouraged to use their data to support and promote future action – from allocating resources more efficiently, to advocating new resources
more effectively, to providing support for future library funding, branch activity reports, and strategic planning.<o:p></o:p></p>
<p class="MsoNormal">Project Outcome provides three tools for libraries to measure their outcomes:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l1 level1 lfo2"><b>Immediate Surveys:</b> Measure patron-reported learning<o:p></o:p></li><li class="MsoNormal" style="mso-list:l1 level1 lfo2"><b>Follow-Up Surveys:</b> Measure patron-reported adoption/application<o:p></o:p></li><li class="MsoNormal" style="mso-list:l1 level1 lfo2"><b>Outcome Measurement Guidelines:</b> Measure long-term impact (<i>coming soon</i>)<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Evette M. Atkin<o:p></o:p></p>
<p class="MsoNormal">Continuing Education Coordinator<o:p></o:p></p>
<p class="MsoNormal">Library of Michigan<o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:atkine@michigan.gov">atkine@michigan.gov</a><o:p></o:p></p>
<p class="MsoNormal">517.373.3746<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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