<div dir="ltr"><div class="gmail_default" style="font-size:small"><p class="MsoNormal"><b><span class="gmail-il">Digital</span> <span class="gmail-il">Marketing</span> Trends for Small Business with Candy Jones-Guerin from WebWorld Advantage</b></p><p class="MsoNormal"><b><br></b></p><p class="MsoNormal">12/6/2016  9:00 AM - 10:30 AM</p><p class="MsoNormal"><br></p><p class="MsoNormal">Salem-South Lyon District Library Meeting Room</p><br><p class="MsoNormal">We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, <span class="gmail-il">marketing</span> is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of <span class="gmail-il">digital</span> <span class="gmail-il">marketing</span>.</p><p class="MsoNormal"><br></p><p class="MsoNormal">Join us as we look forward at just a few of the trends in <span class="gmail-il">digital</span> <span class="gmail-il">marketing</span> that we believe small businesses should be paying attention to in the year to come.  We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.</p><p class="MsoNormal"><br></p><p class="MsoNormal">The trends we’ll discuss will be:</p><p class="MsoNormal"><span class="gmail-il">Digital</span> <span class="gmail-il">marketing</span> – it can no longer be ignored</p><p class="MsoNormal">Content <span class="gmail-il">marketing</span> – it’s more important than ever</p><p class="MsoNormal">Targeting + Segmentation = Personalization</p><p class="MsoNormal">Mobile (experience and advertising)</p><p class="MsoNormal">Beyond big data – make decisions</p><p class="MsoNormal">Join us! </p><p class="MsoNormal"><br></p><p class="MsoNormal">Register online or call the Public Service Desk at <a href="tel:(248)%20437-6431" value="+12484376431" target="_blank">248-437-6431 x201</a> for assistance.</p><p class="MsoNormal"><br></p><p class="MsoNormal"><br></p></div><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><font color="#000000" face="Times New Roman" size="3">

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</font></p><p style="margin:0in 0in 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:10pt;font-family:corbel,sans-serif;color:rgb(7,55,99)">Donna Olson, Interim Director</span></p><p style="margin:0in 0in 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:10pt;font-family:corbel,sans-serif;color:rgb(7,55,99)">Salem-South Lyon District Library | 9800 Pontiac
Trail, South Lyon, MI 48178     </span></p><p style="margin:0in 0in 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="color:rgb(7,55,99);font-family:corbel,sans-serif;font-size:10pt">Phone: </span><a href="tel:%28248%29%20437-6431" style="font-family:corbel,sans-serif;font-size:10pt" target="_blank">(248) 437-6431</a><span style="color:rgb(7,55,99);font-family:corbel,sans-serif;font-size:10pt"> - ext. 201 | Fax: </span><a href="tel:%28248%29%20437-6593" style="font-family:corbel,sans-serif;font-size:10pt" target="_blank">(248) 437-6593</a></p><p style="margin:0in 0in 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:10pt;font-family:corbel,sans-serif;color:rgb(7,55,99)"><span style="background-image:initial;background-repeat:initial">
<a href="mailto:dolson@ssldl.info" target="_blank">dolson@ssldl.info</a> |  <a href="http://www.ssldl.info" target="_blank">http://www.ssldl.info</a></span></span></p><p style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;background-color:white;margin:0in 0in 0pt;line-height:normal"><img src="http://ssldl.info/images/itp.jpg" style="font-family: corbel, sans-serif; font-size: 7pt;" width="200" height="36"><br></p><span style="color:rgb(34,34,34);font-family:corbel,sans-serif;font-size:7pt"><p style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;background-color:white;margin:0in 0in 0pt;line-height:normal"><br></p></span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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