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<font size="2" color="black" face="Helvetica"><span style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:black"><a href="https://4good.org/claire-axelrad/anatomy-of-an-annual-appeal-create-your-compelling-fundraising-offer"><b><font color="#5a458d"><span style="color:#5A458D;border:none windowtext 1.0pt;padding:0in;font-weight:bold">Anatomy
of an Annual Appeal: Create Your Compelling Fundraising Offer (4Good)</span></font></b></a> October 26, 1:00PM EDT<br>
Writing a compelling fundraising letter can be tricky. It's not the same kind of writing as a brochure, annual report or grant proposal. But it's not rocket science—it's something you can easily learn; just not something most of us are taught. In this webinar
you'll learn the art of taking your appeal from run of the mill to out of the ballpark. From anesthetizing to astounding. From colorless to captivating. Your appeal letter should be an "offer" to join you in something amazing and transformative. Whether you're
an old pro and just want some new tips, or you're writing your appeal letter for the first time, you'll find killer strategies and tried-and-true tactics to get your appeal to the next level.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt">Evette M. Atkin<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt">Continuing Education Coordinator<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt">Statewide Library Services<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt">Library of Michigan<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt"><a href="mailto:atkine@michigan.gov"><font color="#0563c1"><span style="color:#0563C1">atkine@michigan.gov</span></font></a><o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" face="Calibri"><span style="font-size:11.0pt">517.373.3746<o:p></o:p></span></font></p>
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