<div dir="ltr"><div class="gmail_default" style="font-size:small"><div class="gmail_default"><span style="color:rgb(47,84,150);font-size:16px">Social Media/Marketing Business Workshops at Salem-South Lyon District Library - Sign up now!</span><br></div><div class="gmail_default"><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Social 101 - Social Media Basics: The why, the what, and the how for your small business </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday September 13, 2016 9am-11am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> This seminar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>What each network is about</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>What to post</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>How often to post</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>The business benefit of using each social network</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b><br></b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Social 102: You’re Social, Now What? </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday September 27, 2016 9am-11am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Find out which networks are right for you and how to use them.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b><br></b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Automate Your Marketing: Planning Ahead to Convert & Keep</b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday October 11, 2016 9am-10:30 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Learn the difference between automated messages and autoresponder campaigns</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Decide where autoresponders can help you do better marketing communications</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Understand key actions that trigger emails to be sent</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Identify what steps to take to design effective autoresponder campaigns</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Design the “evergreen content” that works best for your audiences</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us! </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Promotions Planning & Design</b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Creating & Delivering Offers that Work! </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday October 25, 2016 9am-11:00 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">When planning the email marketing strategy for your small business or nonprofit, there is a world of ideas to explore that can help you engage with your audience and have a real conversation with your customers and supporters. But your marketing goals should always come back to the thing that’s going to keep your organization successful and growing: generating revenue and donations. This webinar will help you identify the different types of offers and promotions that could work for your organization, and you will learn how to run a successful promotion, from goal-setting to measuring your results.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">In this seminar, you will learn:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>How to identify your goals and develop your marketing strategy</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Tips for identifying your audience, choosing the campaign type for you, and when to send your</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>promotional emails</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>The best practices for sending high-impact, great-looking emails about your offer, and sharing the details on social media</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Tips on measuring the results of your promotion and using the results to plan future offers</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us and learn some great strategies to help develop your next offer or promotion.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Rock Your Holiday with a Great Promotion: Plan for Small Business Saturday Now!</b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Give Yourself the Gift of New Customers</b>! </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday November 15, 2016 9am-11:00 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays --</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">You’ll learn:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>How to Create a Plan - with clear & measurable goals</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Select just right Offer for audiences</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Select/create just the right lists (check it twice? you bet!)</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Ways to make your offer POP! -- especially on mobile</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> How to take it Social & make it Shareable</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> Specific "how-tos" for every kind of campaign: deal, donation, downloads and more</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK!</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b><br></b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Digital Marketing Trends for Small Businesses </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday December 6, 2016 9am-10:30 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">The trends we’ll discuss will be:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Digital marketing – it can no longer be ignored</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Content marketing – it’s more important than ever</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Targeting + Segmentation = Personalization</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Mobile (experience and advertising)</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Beyond big data – make decisions</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us!</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Campaigns that Drive Action: Events and Online Registration </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday January 17, 2017 9am-11:00 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Attendees of this presentation will learn: </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>The different types of event you might run</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Setting a goal for your event• Promotion of your event (including a sample promotional timeline and activities)• Set up an effective online registration process</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Post-event activities you can’t forget</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed!</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Online Surveys that Work: Get Feedback from Your Customers </b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday February 7, 2017 9am-11:00 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Attendees of this presentation will learn:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> The importance of listening and how to set your survey’s objective.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> Develop good questions and understand how long is long enough</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span>Three different considerations for when to survey and how to think about which parts of your</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">audience to survey.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> What to do with the results once you have them.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Content Marketing: What to Say and How to Say It!</b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><b>Using Words & Images to Craft Your Email Messages</b></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Tuesday February 21, 2017 9am-11:00 am at Salem South Lyon District Library</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register at <a href="http://ssldl.info/" target="_blank">ssldl.info</a> or call <a href="tel:248-437-6431" value="+12484376431" target="_blank">248-437-6431</a></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">What are the Keys to Great Content?</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"> This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> Create</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> Curate</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">•<span style="white-space:pre-wrap"> </span> Extend...the content that will help you achieve your goals</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective. </font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496"><br></font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Register today!</font></p><p class="MsoNormal" style="margin-bottom:0.0001pt;font-size:16px"><font color="#2f5496">Presenter: Candy Jones-Guerin | WebWorld Advantage <a href="http://webworldadvantage.com/" target="_blank">http://<wbr>webworldadvantage.com/</a></font></p></div></div><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><font color="#000000" face="Times New Roman" size="3">
</font><p style="margin:0in 0in 0pt;line-height:normal;background-image:initial;background-color:white;background-size:initial;background-origin:initial;background-clip:initial;background-position:initial;background-repeat:initial"><font color="#000000" face="Times New Roman" size="3">
</font></p><p><font color="#073763"><span style="font-size:10pt;line-height:115%;font-family:corbel,sans-serif;background-image:initial;background-repeat:initial">Donna Olson</span><span style="font-size:9.5pt;line-height:115%;font-family:corbel,sans-serif"><br></span><span style="line-height:115%;font-family:corbel,sans-serif;background-image:initial;background-repeat:initial"><font size="1">Head
of Adult Services<br>
Salem-South Lyon District Library | 9800 Pontiac Trail, South Lyon, MI 48178 <br>
Phone: <a href="tel:%28248%29%20437-6431" target="_blank">(248) 437-6431</a> - ext. 201 | Fax: <a href="tel:%28248%29%20437-6593" target="_blank">(248)
437-6593</a><br>
<a href="mailto:dolson@ssldl.info" target="_blank">dolson@ssldl.info</a> | <a href="http://www.ssldl.info/" target="_blank">http://www.ssldl.info</a></font></span></font><br></p><p style="margin:0in 0in 0pt;line-height:normal;background-image:initial;background-color:white;background-size:initial;background-origin:initial;background-clip:initial;background-position:initial;background-repeat:initial"><img src="http://ssldl.info/images/itp.jpg" style="font-family: corbel, sans-serif; font-size: 7pt;" width="200" height="36"><br></p><span style="color:rgb(34,34,34);font-family:corbel,sans-serif;font-size:7pt"><p style="margin:0in 0in 0pt;line-height:normal;background-image:initial;background-color:white;background-size:initial;background-origin:initial;background-clip:initial;background-position:initial;background-repeat:initial"><br></p></span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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