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<p>FYI</p>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>Sent:</b> Tuesday, June 28, 2016 9:12 AM<br>
<b>Subject:</b> Library Campaign Training Institute</font>
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<p>Developed and presented by Libby Post of Communication Services, the LCTI will teach attendees how to create, market, and implement an effective advocacy campaign for your library.</p>
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<p>(Note: Registration is mandatory, and "seats" in the virtual room are first-come, first serve. All sessions will be recorded and archived for future viewing; registrants will be sent a link after each session to watch the recorded webinar. Thanks in advance
for understanding!)</p>
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<p><u><strong>Part 1: Building your Base - July 14, 2016, 12:00, CST</strong></u></p>
<p>This workshop makes the connection between program and services outreach and building a library's base of support for advocacy. This workshop details:</p>
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<li>Using recent research as well as preparing public service return on investment calculations.
</li><li>How to map a community. </li><li>Options for program development - examples used are the Recreation market and local elected officials.
</li><li>Connection between customer service and advocacy. </li><li>Use of social media. </li><li>Managing data. </li><li>Using volunteer messengers.</li></ul>
<p><strong>Register here: <a href="http://ala.adobeconnect.com/e237rpvpkjb/event/registration.html" target="_blank">
http://ala.adobeconnect.com/e237rpvpkjb/event/registration.html </a></strong></p>
<p><u><strong>Part 2: The Best Defense is a Good Offense - July 21, 2016, 12:00, CST</strong></u></p>
<p>This workshop provides participants with the knowledge needed to:</p>
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<li>Create a campaign plan. </li><li>Recruit volunteer leadership. </li><li>Detail roles and responsibilities.</li></ul>
<p><strong>Register here: <a href="http://ala.adobeconnect.com/e3l3fk4nzyp/event/registration.html" target="_blank">
http://ala.adobeconnect.com/e3l3fk4nzyp/event/registration.html </a></strong></p>
<p><u><strong>Part 3: Message, Marketing, & Media - July 28th, 2016, 12:00, CST</strong></u></p>
<p>This workshop walks participants through:</p>
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<li>How to develop a campaign message using values and emotional branding. </li><li>Integrating that message into campaign outreach. </li><li>Public presentations. </li><li>Using the media to advance the message.</li></ul>
<p><strong>Register here: <a href="http://ala.adobeconnect.com/e8gwutbl7gb/event/registration.html" target="_blank">
http://ala.adobeconnect.com/e8gwutbl7gb/event/registration.html </a><a href="http://ala.adobeconnect.com/e3l3fk4nzyp/event/registration.html" target="_blank"></a></strong></p>
<p><u><strong>Part 4: Connecting with YES Voters + Part 5: Get out the Vote (Immediately following Part 4): August 4, 2016, 12:00, CST</strong></u></p>
<p>This workshop details the nuts and bolts of a library field operation including:</p>
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<li>Targeting through using enhanced voter files. </li><li>Phone Banking/Direct Mail/Social Media/Email/Voter Tracking</li></ul>
<p>This workshop brings the previous four together with the ultimate goal of reaching out to Yes voters and getting them to the polls.</p>
<p><strong>Register here: <a href="http://ala.adobeconnect.com/e2mcuzeax0q/event/registration.html" target="_blank">
http://ala.adobeconnect.com/e2mcuzeax0q/event/registration.html </a></strong></p>
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