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<p class="MsoNormal">Does your library staff and board need help in executing a library awareness campaign? Take a look at the tools you can find on the new WebJunction Advocacy section titled, Advocacy in Action: Local Library Awareness Campaigns,
<a href="http://www.webjunction.org/explore-topics/advocacy/advocacy-in-action.html">
http://www.webjunction.org/explore-topics/advocacy/advocacy-in-action.html</a> <o:p>
</o:p></p>
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<p class="MsoNormal">Advocacy in Action is designed to help you plan and execute a successful library awareness campaign in your local community. Based on the approach devised by OCLC and used by more than 1,800 public libraries through the Geek the Library program,
the Advocacy in Action resources will help you showcase the vital role of the library in your community and educate the public about the critical funding issues libraries face.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The campaign is organized in five phases: Plan Your Campaign, Create Awareness, Generate Engagement, Encourage Action, and Sustain the Momentum. Apply each phase of the campaign sequentially so that it gains momentum and makes an impact.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">If you have done advocacy work in your library, we also encourage you to take part in our video contest by showcasing some of the work you've done in your community. Find out more here:
<a href="http://www.webjunction.org/explore-topics/advocacy/advocacy-in-action.html">
http://www.webjunction.org/explore-topics/advocacy/advocacy-in-action.html</a> <o:p>
</o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">WebJunction resources are available at no cost to all library staff. Please take advantage of the wealth of resources provided to create successes in your own community.<o:p></o:p></p>
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<p class="MsoNormal">sdw<o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:9.0pt">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Shannon D. White<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Library of Michigan<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">702 West Kalamazoo, P.O. Box 30007, Lansing, MI 48909-7507<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Ph: 517-373-9489; Fax: 517-373-5700<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Toll free: 877-479-0021<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><a href="mailto:whites29@michigan.gov"><span style="color:blue">whites29@michigan.gov</span></a>
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<p class="MsoNormal"><span style="font-size:10.0pt"><a href="http://michigan.gov/libraryofmichigan"><span style="color:blue">http://michigan.gov/libraryofmichigan</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal">Nourishing Michigan’s Future…during school and during the summer! Encourage Michigan’s children to Meet Up and Eat Up – and Read Up! Find the Summer Food Service Program site nearest you at: <a href="http://www.michigan.gov/sfsp"><span style="color:windowtext">www.michigan.gov/sfsp</span></a><o:p></o:p></p>
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