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<p class="MsoNormal"><strong><span style="font-size:10.0pt;font-family:"Georgia","serif";font-weight:normal">Hello Michigan Libraries!
<o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span style="font-size:10.0pt;font-family:"Georgia","serif";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span style="font-size:10.0pt;font-family:"Georgia","serif";font-weight:normal">This is an exciting opportunity for those of us who are involved every day in promoting and advocating for our libraries, and who among us isn’t!? We
will be making our big announcement about keynote speakers soon, so I’ll follow-up with additional information next week! Thank you for your consideration of this sure-to-be-fantastic conference!
<o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span style="font-size:10.0pt;font-family:"Georgia","serif";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="margin-left:.5in"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Library Marketing and Communications Conference</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Dallas, TX, Nov 3–4, 2015</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> </span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Crowne Plaza Dallas Near Galleria–Addison</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Organized by the Library Marketing and Communications Group
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Sponsored by Amigos Library Services</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">ABOUT THE CONFERENCE</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">This conference is designed for library employees of any level who are involved in marketing, communication, public relations,
social media, and outreach in academic, public, and special libraries. The sessions will explore issues that are important for this niche of library work, and the conference will include time for attendees to network and to discuss mutual challenges.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">This new event is an outgrowth of four previous meetings. Kieserman Media began the Association of Library Communications and
Outreach Professionals (ALCOP) and ran conferences of the same name near Philadelphia in 2011 and 2012. That group ran the same basic show, renamed the Library Communications Conference (LCC), near Philly in 2013 and in New Jersey in 2014. When its leader,
Bob Kieserman, decided to stop organizing the conferences, a group of former attendees decided to reboot and relaunch them.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Those of us in the budding Library Marketing and Communications (LMC) group believe that library workers deserve a small event
that's geared specifically toward the necessary work of marketing communication (MarCom), which includes public relations, social media, branding, and related topics. We feel that, if more library employees improved these skills, then all types of libraries
would be in better positions to have their messages heard and to have their services well-used and appreciated.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">The Program Committee of the Library Marketing and Communications Conference (LMCC) is interested in receiving proposals for
presentations that apply the latest trends, best practices, and research in the field while providing practical tips that can be immediately applied to any library's communication and marketing program.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:16.0pt;font-family:"Arial","sans-serif"">CALL FOR PRESENTATION PROPOSALS</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> </span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:16.0pt;font-family:"Arial","sans-serif"">Submission Deadline: July 15
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:16.0pt;font-family:"Arial","sans-serif"">Notification of Presentation Approval: August 10
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:16.0pt;font-family:"Arial","sans-serif"">Fill out Form here:
<a href="http://bitly.com/lmcc2015"><span style="color:#0563C1">http://bitly.com/lmcc2015</span></a>
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:16.0pt;font-family:"Arial","sans-serif"">For more information about the conference:
<a href="http://www.amigos.org/lmcc"><span style="color:#0563C1">http://www.amigos.org/lmcc</span></a>
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Although not limited to these areas, topics of interest include:<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">1.<span style="font-size:7.0pt">
</span>Communication 101<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">2.<span style="font-size:7.0pt">
</span>Using Social Media effectively<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">3.<span style="font-size:7.0pt">
</span>Writing strategic marketing plans<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">4.<span style="font-size:7.0pt">
</span>Promoting special collections<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">5.<span style="font-size:7.0pt">
</span>User Experience and its impact on libraries<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">6.<span style="font-size:7.0pt">
</span>Collaborating with other units or organizations<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">7.<span style="font-size:7.0pt">
</span>Engaging the community<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">8.<span style="font-size:7.0pt">
</span>Planning and promoting programming<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">9.<span style="font-size:7.0pt">
</span>Creating surveys for patrons or non-users<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">10.<span style="font-size:7.0pt">
</span>Branding<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">11.<span style="font-size:7.0pt">
</span>Making promotional videos<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">12.<span style="font-size:7.0pt">
</span>Designing graphics and infographics<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">13.<span style="font-size:7.0pt">
</span>Working with the press<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">14.<span style="font-size:7.0pt">
</span>Fundraising<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:1.25in;text-indent:-.25in">15.<span style="font-size:7.0pt">
</span>Crisis Communications<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">CRITERIA FOR ACCEPTANCE</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Presentations will be evaluated according to the following:<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Useful / practical learning objectives<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Significance<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Originality<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Technical content<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Clarity<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Interactive elements<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">SUBMISSION GUIDELINES</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Deadline: Fill out the form by 5:00 p.m. (EST) on July 15.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">An e-mail confirming receipt of submission will be sent.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Please Note: Speakers will be responsible for registering for the conference and arranging their own travel and lodging. There
will be a discounted block of rooms at the Crowne Plaza.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> </span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">For any additional questions, send email with the subject line "LMC questions" to:</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">General Questions about Speaking:
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Joan Barnes:
<a href="mailto:jbarnes3@unl.edu"><span style="color:#0563C1">jbarnes3@unl.edu</span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Community Engagement Librarian<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">University of Nebraska-Lincoln<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Questions about the Proposal Form:
</span></strong><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Jodie Borgerding:
<a href="mailto:jborgerding80@webster.edu"><span style="color:#0563C1">jborgerding80@webster.edu</span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Instruction & Liaison Services Librarian<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Webster University<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;word-wrap: break-word"><span style="font-size:10.0pt;font-family:"Berlin Sans FB"">________________________________________</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">Heidi Nagel<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">Manager of Communications & Programming<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">Kent District Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">814 West River Center Dr NE<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">Comstock Park, MI 49321<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Georgia","serif"">616-647-4146, 616-490-9399 (cell)<o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Georgia","serif"">hnagel@kdl.org<o:p></o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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