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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><b><span style='font-size:10.0pt'>Position:</span></b><span style='font-size:10.0pt'> <b>Communications, Outreach & Public Relations Manager (40 hours/week)<br>Annual Salary: $36,000 - $40,000</b><br><b>Benefits:</b> C</span><span style='font-size:10.0pt'>omprehensive benefits package to include employee medical/Rx, dental, and life insurance, deferred compensation, and pension.<br></span><b><span style='font-size:10.0pt'>Available: </span></b><span style='font-size:10.0pt'>June 1, 2015<b><o:p></o:p></b></span></p><p class=MsoNormal><b><u><span style='font-size:10.0pt'>Position Summary <o:p></o:p></span></u></b></p><p class=MsoNormal><span style='font-size:10.0pt'>Responsible for planning, writing, and managing content for marketing, branding, public relations and internal communications for the Cooperative under the general direction of the Director. Duties will include development and implementation of a marketing plan that supports the Cooperative’s goals and heightens public awareness and engagement with library services.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:10.0pt'>Primary Responsibilities<o:p></o:p></span></b></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l4 level1 lfo1'><span style='font-size:10.0pt'>Carry out a wide range of marketing activities that communicate the value of Cooperative services.<br><br><o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l4 level1 lfo1'><span style='font-size:10.0pt'>Develop a Cooperative brand and ensure consistent use of that brand.<o:p></o:p></span></li></ul><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2'><span style='font-size:10.0pt'>Coordinate development of Cooperative websites and/or social media outlets to assure design integrity, visual quality, and effective communication; create photographs/graphic elements for website; develop features and sections that highlight activities of member libraries.<o:p></o:p></span></li></ul><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt'>Use social media techniques to promote Cooperative-wide library services and resources. <o:p></o:p></span></li></ul><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2'><span style='font-size:10.0pt'>Prepare print and electronic publications and presentations; manage effective internal communications with public library members.<o:p></o:p></span></li></ul><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo4'><span style='font-size:10.0pt'>Provide on-going training and other communications that will ensure public library staff are informed, engaged and comfortable using Cooperative services so that staff will pass along that enthusiasm and training to their communities. <br><br><o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo4'><span style='font-size:10.0pt'>Maintain effective relationships with media; represent Cooperative to media; prepare PSAs and solicit media coverage of Cooperative services and programs.<br><br><o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo4'><span style='font-size:10.0pt'>Evaluate the effectiveness of marketing strategies and provide regular written reports for publication and presentation to the Board.<o:p></o:p></span></li></ul><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.25in'><b><span style='font-size:10.0pt'>Support for Member Libraries and Friends Groups<o:p></o:p></span></b></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo5'><span style='font-size:10.0pt'>Encourage member libraries to coordinate special events and Cooperative-wide program tours. <br><br><o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo5'><span style='font-size:10.0pt'>Serve as an informed source for guidance in marketing and public relations planning.</span><span style='font-size:10.0pt'> </span><span style='font-size:10.0pt'><o:p></o:p></span></li></ul><ul type=disc><li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l5 level1 lfo6'><span style='font-size:10.0pt;color:windowtext'>Provide public relations templates, as needed, in order to publicize events and strengthen support for libraries.<br> </span><span style='font-size:10.0pt'><o:p></o:p></span></li><li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l5 level1 lfo6'><span style='font-size:10.0pt;color:windowtext'>Develop a Cooperative-wide newsletter with content that is of general interest to the public, features library events, staff-picks reviews, etc. <br><br></span><span style='font-size:10.0pt'><o:p></o:p></span></li><li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l5 level1 lfo6'><span style='font-size:10.0pt'>Assist member library directors to develop and evaluate their marketing plans by recommending national campaigns and regularly reviewing marketing strategies.<o:p></o:p></span></li></ul><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><u><span style='font-size:10.0pt;color:#17365D'>Qualifications:</span></u></b><span style='font-size:10.0pt'> <o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;color:black'>Bachelor’s Degree in communications, marketing or related field. Minimum one (1) year demonstrated experience in communications and/or marketing. Demonstrated experience with social media. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'>Proficient in MS Office, desk-top publishing and web design. Good graphics and photography skills. <span style='color:black'>Knowledge of media production, communication and social media techniques. </span>Understanding of branding principles. Experience in developing and implementing marketing strategies to meet organizational goals.</span><span style='font-size:10.0pt'> Good oral and written skills. </span><span style='font-size:10.0pt;color:black'>Training and public speaking experience preferred. Proof-reading skills. Initiative to establish priorities and meet deadlines.</span><span style='font-size:10.0pt'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'>Some t</span><span style='font-size:10.0pt'>ravel to library members and some overnights required. Valid Michigan driver's license and transportation for travel.</span><span style='font-size:10.0pt;color:black'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><u><span style='font-size:10.0pt'>Other physical requirements:</span></u></b><span style='font-size:10.0pt'> Manual dexterity, visual acuity, and keyboard skills <br>to operate computer, fax, and copier. Ability to drag/carry up to 20 pounds. Ability to answer the telephone.</span><span style='font-size:10.0pt'><br><br><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><u><span style='font-size:10.0pt'>Application procedures:</span></u></b><b><span style='font-size:10.0pt'> </span></b><span style='font-size:10.0pt'>Submit cover letter and resume to Attention: Director, Superiorland Library Cooperative, 1615 Presque Isle Avenue, Marquette, MI 49855. Include a description of your most successful marketing campaign along with examples of your own work on that campaign. Provide a written description of how you effectively integrate traditional marketing and new media tactics into your work. Position will remain open until filled. The Cooperative is an Equal Opportunity Employer. <span style='color:#17365D'> <o:p></o:p></span></span></p><p class=MsoNormal style='text-indent:.5in'><span style='font-size:10.0pt'><o:p> </o:p></span></p><p class=MsoNormal>Posted by Suzanne Dees<o:p></o:p></p><p class=MsoNormal>Superiorland Library Cooperative<o:p></o:p></p><p class=MsoNormal>1615 Presque Isle Avenue<o:p></o:p></p><p class=MsoNormal>Marquette, MI 49855<o:p></o:p></p><p class=MsoNormal>(906) 228-7697 ext 110<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>