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<p class="MsoNormal"><span lang="EN" style="font-size:16.0pt;font-family:"PT Sans""> <b>MLA Business, Marketing and Management Success Workshop - April 24, 2015
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<p class="MsoNormal"><b><span lang="EN" style="font-size:16.0pt;font-family:"PT Sans""> Grand Rapids Public Library
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<p class="MsoNormal"><strong><span lang="EN" style="font-size:14.0pt;font-family:"PT Sans"">Targeted topics and speakers include:<o:p></o:p></span></strong></p>
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<p class="MsoNormal"><strong><span lang="EN" style="font-size:12.0pt;font-family:"PT Sans"">The Accidental Social Worker; Libraries, Equal Access and Mental Health Crisis Situations<o:p></o:p></span></strong></p>
<p class="MsoNormal"><span lang="EN" style="font-family:"PT Sans"">In this session we will learn about mental illness, addiction and homelessness in relation to crisis situations that can arise. We will work to recognize signs of depression, anxiety, panic
and psychosis as well as learning to spot the signs of a potential suicide. We will learn a few simple steps about how to respond to crisis situations. We will also look at the myths and facts surrounding mental health concerns. Michael Pyne has worked in
social work for 30 years. </span><o:p></o:p></p>
<p class="MsoNormal"><i><span lang="EN" style="font-family:"PT Sans"">Michael Pyne, Mental Health First Aid instructor/Chairman of Suicide Prevention Coalition in Muskegon County<o:p></o:p></span></i></p>
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<p class="MsoNormal"><strong><span lang="EN" style="font-size:12.0pt;font-family:"PT Sans"">Marketing Library Marketing</span></strong><span lang="EN" style="font-family:"PT Sans""><br>
Have you heard this advice, “If you’re leading a parade, make sure someone is following you”? In my current position, I’ve come to recognize that library marketing is like leading a very, very long parade. Keeping it compelling, fresh and fun and interesting
can be a challenge. Some people question the need to promote the library at all. More people are convinced that they can do marketing themselves. You just make flyers, right? (Sound familiar librarians?) Throw in how social media keeps changing the “parade
route” by altering the landscape and marketing libraries can be a struggle.<br>
<em><span style="font-family:"PT Sans"">Heidi Nagel, Kent District Libraries</span></em></span><em><span style="font-family:"Calibri","sans-serif""><o:p></o:p></span></em></p>
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<p><strong><span lang="EN" style="font-family:"PT Sans"">Managing Organizational Ripples Before The Tsunami Occurs</span></strong><span lang="EN" style="font-family:"PT Sans""><br>
</span><span lang="EN" style="font-size:11.0pt;font-family:"PT Sans"">In 2011, Macomb Community College implemented a new era of collaborative leadership under the administrative umbrella of the Dean of Learning Resources and Libraries. Dr. Michael Balsamo,
a career business and project manager, was placed in charge of a newly combined area with limited knowledge in the specific area of library resources. Experience the management techniques, skills and style that helped a NNLL (New Non-Librarian Leader) to successfully
empower, motivate and build relationships among staff, students, faculty and administration. This session will discuss motivating employees to build relationships, breaking down of departmental silos, span of control, ripple management and organizational equity.<br>
<em><span style="font-family:"PT Sans"">Dr. Michael J. Balsamo, Macomb Community College</span></em></span><o:p></o:p></p>
<p class="MsoNormal"><strong><span lang="EN" style="font-size:12.0pt;font-family:"PT Sans"">Collaborative Marketing Across Public, Private and Non-Profit Organizations</span></strong><span lang="EN" style="font-family:"PT Sans""> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-family:"PT Sans"">Optimizing your marketing opportunities and expanding audiences often means leveraging your cultural capital, especially when collaborating with community partners. It’s important to understand
the value of what each partner brings to the table and how to align with a diverse group of organizations in the public, private and non-profit sectors while staying true to your mission. This session will discuss basic principles of collaborative business
models and governance, processes for aligning interests and intersecting missions, organizing a unified marketing plan and staying on message throughout.<br>
<em><span style="font-family:"PT Sans"">Kerri VanderHoff, Grand Rapids Art Museum</span></em> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:black">For more information about this workshop :
</span><span style="color:black"><a href="http://www.milibraries.org/events/business-marketing-and-management-success-workshop/" target="_blank">http://www.milibraries.org/events/business-marketing-and-management-success-workshop/</a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><i><span style="font-size:12.0pt;font-family:"Cambria","serif";color:#0070C0">Laura Taylor, MLIS<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><span style="font-family:"Cambria","serif";color:#0070C0">Manager – Library Services<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Cambria","serif";color:#0070C0">Macomb Community College<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Cambria","serif";color:#0070C0">44575 Garfield Rd.<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Cambria","serif";color:#0070C0">Clinton Twp., Mi. 48038-1139<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-family:"Cambria","serif";color:#0070C0">586-286-2105<o:p></o:p></span></b></p>
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