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<p><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black">Are you subscribed to
<a href="http://www.webjunction.org/explore-topics/wj-news/crossroads.html">Crossroads</a>, WebJunction’s free enewsletter? Each month, Crossroads highlights new articles on WebJunction.org, including upcoming webinars and library-specific, self-paced course
content. </span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="http://www.webjunction.org/whatcountssubscriptionform.html">Subscribe today</a></span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black">!</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:14.0pt;color:black">Highlighted content from WebJunction</span></b><b><span style="font-size:10.0pt;color:#1F497D"><o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="color:black"><a href="http://www.webjunction.org/news/webjunction/libraries-are-development.html">Libraries are Development</a> – explore the amazing ways that libraries around the world are having an impact in their
communities. And learn why, “Behind every successful service, is a successful librarian; motivated, passionate about the work.” <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">April <span style="color:black">
Webinars</span><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:black">12 Ways to More Effective Marketing<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Wednesday, April 8, 2015
</span><span style="font-family:"Arial",sans-serif;color:black">♦</span><span style="color:black"> 2 pm Eastern /
<strong><span style="font-family:"Calibri",sans-serif;font-weight:normal">11 am Pacific
</span></strong></span><span style="font-family:"Arial",sans-serif;color:black">♦</span><span style="color:black"> 60 min
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify">Registration: <span style="color:#1F497D">
<a href="http://www.webjunction.org/events/webjunction/12-ways-to-more-effective-marketing.html">http://www.webjunction.org/events/webjunction/12-ways-to-more-effective-marketing.html</a></span><o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><b><span style="color:black"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black">Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment
and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to
eye-catching emails, you'll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black">Presented by:
<b>Jamie Matczak</b>, Nicolet Federated Library System, Wisconsin<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black">Can’t attend the live session? Don’t worry. All webinars are archived and included in the
</span><span style="color:#1F497D"><a href="http://learn.webjunction.org/">WebJunction course catalog</a>
</span><span style="color:black">so you can watch when your schedule permits and receive a certificate of attendance.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">The Community Connector: Referring Social Services at the Library<o:p></o:p></span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:black">Tuesday, April 21, 2015
</span><span style="font-family:"Arial",sans-serif;color:black">♦</span><span style="color:black"> 2 pm Eastern /
<strong><span style="font-family:"Calibri",sans-serif;font-weight:normal">11 am Pacific
</span></strong></span><span style="font-family:"Arial",sans-serif;color:black">♦</span><span style="color:black"> 60 min
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify">Registration: <a href="http://www.webjunction.org/events/webjunction/community-connector.html">
http://www.webjunction.org/events/webjunction/community-connector.html</a><o:p></o:p></p>
<p class="MsoNormal" style="text-align:justify"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black">Every day, patrons enter libraries around the country with questions about health, housing, employment, counseling and other essential human services. And libraries are there to make these
crucial connections for them. Many libraries are now exploring ways to expand their role as connector to community social services through resources such as webpages, mobile apps, and databases. These services might refer somebody to a free meal, legal assistance,
support groups, and much more. Join us to hear examples of how referral services and resources have augmented the social services connections that contribute to community vitality.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in">This webinar is hosted in collaboration with
<a href="http://techsoupforlibraries.org/">TechSoup for Libraries</a>.<span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="color:black">Can’t attend the live session? Don’t worry. All webinars are archived and included in the
</span><span style="color:#1F497D"><a href="http://learn.webjunction.org/">WebJunction course catalog</a>
</span><span style="color:black">so you can watch when your schedule permits and receive a certificate of attendance.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:#1F497D">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D">Shannon D. White<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D">Library of Michigan<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D">702 West Kalamazoo, P.O. Box 30007, Lansing, MI 48909-7507<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D">Ph: 517-373-9489; Fax: 517-373-5700<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D">Toll free: 877-479-0021<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D"><a href="mailto:whites29@michigan.gov"><span style="color:blue">whites29@michigan.gov</span></a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D"><a href="http://michigan.gov/libraryofmichigan"><span style="color:blue">http://michigan.gov/libraryofmichigan</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:14.0pt;color:#2F5496">Celebrate “March is Reading Month!” Support the MDE Culture of Reading.</span></i><span style="color:#00B050">
</span><span style="color:#1F497D"><a href="http://www.michigan.gov/cultureofreading"><span style="color:blue">www.michigan.gov/cultureofreading</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span style="color:#1F497D"><o:p> </o:p></span></p>
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