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Great job Jim. Could not happen without your energy.<font size="2">
<br />
<br />Sandra Wilson
<br />
Lakeland Library Cooperative Director
<br />
sandra@llcoop.org
<br />
616-559-5253 x201
<br />
616-559-4329 FAX
<br />
4138 Three Mile Rd. NW
<br />
Grand Rapids, MI 49534
<br />
<br /><b>---------- Original Message
-----------</b>
<br />
From: "Jim Flury " <jflury@tln.lib.mi.us>
<br />
To: everyone <everyone@lists.tln.lib.mi.us>, coopdirs
<coopdirs@lists.tln.lib.mi.us>, michlib-l <michlib-l@mail.mcls.org>
<br />
Sent: Tue, 24 Jun 2014 08:46:31 -0400 (EDT)
<br />
Subject: [CoopDirs] Michigan Activity Pass: Eight Percent Increase in Usage For
Year 2/Month 1 Vs. Year 1/Month 1
<br />
<br />> All,
<br />>
<br />>
The MAP numbers are in for Year 2/Month 1, and I am pleased to share the with
you the following: Usage of MAP for the first complete month of Year 2 is UP
eight percent vs the first complete month of MAP for Year 1. This is significant
for a number of reasons:
<br />>
<br />>
1. The debut of any program receives considerable press coverage and hype, which
certainly was the case with statewide MAP last year. This results in increased
awareness and thus, usage of said program. Going forward, press coverage can be
tougher to get. "Been there, done that." Thus, the eight percent
increase in usage vs. last year is significant.
<br />>
<br />>
2. We have seen checkouts at libraries in this first month of MAP Year 2, that
had no checkouts at all in twelve months of MAP Year 1. As press coverage has
leveled off, this tells us that library promotion is making the difference. Keep
it up!
<br />>
<br />>
3. Our new MAP partner venues are seeing good traffic. Michigan Science Center
and Gilmore Car Museum are particularly popular. And the majority of our 50
brand new destinations for MAP Year 2 have already had visitors, destinations
such as Besser Museum for Northeast Michigan, Grand Traverse Lighthouse Museum,
USS Silversides Submarine Museum, Mid-Michigan Children's Museum, and Dennos
Museum Center. One brand new partner, Lowell Area Historical Museum, had a
checkout on the first day they joined MAP! And of course long time MAP partners
Detroit Institute of Arts, Cranbrook Art Museum and Holocaust Memorial Center
are continuing to educate and enlighten the public library patrons of Michigan.
<br />>
<br />>
The bottom line is, if you promote it, he/she/they will come, and check out a
MAP pass, too.
<br />>
<br />>
Look for another edition of Brigette's "MAP Top Ten List" this Friday.
<br />>
<br />>
Thank you for your support and promotion of the Michigan Activity Pass program.
<br />>
<br />>
Sincerely,
<br />>
<br />>
Jim Flury
<br />>
<br />>
Jim Flury
<br />>
Technical Services Manager
<br />>
The Library Network
<br />>
41365 Vincenti Court
<br />>
Novi, MI 48375
<br />>
248-536-3100 x133
<br />>
Fax 248-536-3098
<br />>
jflury@tln.lib.mi.us
<br /><b>------- End of Original Message
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