<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 12 (filtered medium)"><style><!--
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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Tuesday, Aug. 6, is the last day to sign up for RUSA’s webinar “User Experience Research 101”.<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>===================================================<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>**Know someone who would be interested in this webinar? PLEASE SHARE this information with your colleagues, other listservs, etc.**<o:p></o:p></span></i></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>===================================================<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>You may be asking yourself, “What is user experience design and research? And where do I get started?” This webinar can help you answer both of those questions.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Using real world examples, <b>“User Experience Research 101”, which will take place Wed., August 7, 2:00-3:30p.m.</b> Central, will introduce the concept of user experience, research planning, and practical research methods--including focus groups, web analytics, participatory design and interaction design--to librarians who may not have formal training in user experience research.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Who Should Attend: This webinar is focused on reference librarians who are interested in using usability and user experience methods to improve services at their libraries; this includes both librarians and staff who manage their libraries' virtual presence (web sites, mobile apps or CMS) as well as librarians and staff interested in improving cross channel user experience.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>More detailed information about this webinar’s content and learning objectives is at the RUSA website: <a href="http://www.ala.org/rusa/user-experience-research-101">http://www.ala.org/rusa/user-experience-research-101</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>This webinar will be followed up with a second webinar, “How to Conduct Usability Studies: A Librarian Primer”, scheduled for Sept. 4. More information here: <a href="http://www.ala.org/rusa/how-conduct-usability-studies-librarian-primer">http://www.ala.org/rusa/how-conduct-usability-studies-librarian-primer</a><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Registration for “User Experience Research 101” starts at $40 for RUSA members. Group rates are available, and there’s also 15% savings available when you register for both this webinar and “How to Conduct Usability Studies.” Pricing details and more registration info can be found on the RUSA Online Learning page: <a href="http://www.ala.org/rusa/development/onlinece">http://www.ala.org/rusa/development/onlinece</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><br><b>REGISTER FOR THIS WEBINAR NOW: <a href="http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X">http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X</a><o:p></o:p></b></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Questions about registration? Contact <a href="mailto:registration@ala.org">registration@ala.org</a> or 800-545-2433, option 5.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Non-registration questions? Contact RUSA Web Manager Andrea Hill at ahill@ala.org.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt'>Liz F. Markel, M.A.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Marketing & Programs Manager<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt'>Association of Specialized and Cooperative Library Agencies (<b>ASCLA</b>)<o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:12.0pt'>Reference and User Services Association (<b>RUSA</b>)<o:p></o:p></span></i></p><p class=MsoNormal><span style='font-size:10.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'>The American Library Association // 50 E. Huron Street // Chicago, IL 60611<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'>800-545-2433 // p. 312-280-4398 // f. 312-280-5273 // e. lmarkel@ala.org<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt'>Find our divisions online at <b>www.ala.org/rusa</b> & <b>www.ala.org/ascla</b><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>